Are Roku Inc (ROKU) stocks a prudent buy?

Kevin Freeman

Roku Inc [ROKU] stock is trading at $105.56, up 3.80%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The ROKU shares have gain 7.43% over the last week, with a monthly amount glided 3.19%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on November 03, 2025, when Piper Sandler upgraded its rating to an Overweight but kept the price target unchanged to $135 for it. Previously, Pivotal Research Group reaffirmed its Buy rating on November 03, 2025, and elevated its price target to $135. On August 01, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $120 on the stock. KeyBanc Capital Markets upgraded its rating to an Overweight but stick to its price target of $115 on July 10, 2025. Loop Capital upgraded its rating to a Buy but $100 remained the price target by the analyst firm on June 17, 2025. Pivotal Research Group reiterated a Buy rating for this stock on May 02, 2025, and downed its price target to $100.

Roku Inc [ROKU] stock has fluctuated between $52.43 and $116.66 over the past year. Currently, Wall Street analysts expect the stock to reach $113.36 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $105.56 at the most recent close of the market. An investor can expect a potential return of 7.39% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

Roku Inc [NASDAQ:ROKU] reported sales of 4.54B for the trailing twelve months, which represents a growth of 13.97%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.01%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.01 and Total Capital is -0.03. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.17.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 102.52 points at the first support level, and at 99.48 for the second support level. However, for the 1st resistance point, the stock is sitting at 107.31, and for the 2nd resistance point, it is at 109.07.

Ratios To Look Out For

For context, Roku Inc’s Current Ratio is 2.73. Also, the Quick Ratio is 2.62, while the Cash Ratio stands at 1.3. Considering the valuation of this stock, the price to sales ratio is 3.43, the price to book ratio is 5.94.

Transactions by insiders

Recent insider trading involved Banks Matthew C., VP, CAO, that happened on Dec 01 ’25 when 731.0 shares were sold. Director, HUNT NEIL D completed a deal on Dec 01 ’25 to sell 2000.0 shares. Meanwhile, Director Neil Hunt bought 2000.0 shares on Dec 01 ’25.

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