This is What Makes Southwest Airlines Co Stocks A Gamechanger?

Kevin Freeman

Southwest Airlines Co [LUV] stock is trading at $37.95, up 0.26%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The LUV shares have gain 9.15% over the last week, with a monthly amount glided 20.44%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Southwest Airlines Co [NYSE: LUV] stock has seen the most recent analyst activity on December 04, 2025, when Citigroup initiated its Neutral rating and assigned the stock a price target of $38. Previously, HSBC Securities downgraded its rating to Reduce on July 24, 2025. On July 15, 2025, downgrade downgraded it’s rating to In-line but maintained its price target of $40 on the stock. Deutsche Bank upgraded its rating to a Buy but stick to its price target of $40 on May 29, 2025. Jefferies upgraded its rating to a Hold but $33 remained the price target by the analyst firm on May 27, 2025. Jefferies downgraded its rating to Underperform for this stock on April 01, 2025, but kept the price target unchanged to $28. In a note dated March 20, 2025, UBS upgraded an Neutral rating on this stock and boosted its target price from $29 to $36.

Southwest Airlines Co [LUV] stock has fluctuated between $23.82 and $38.17 over the past year. Currently, Wall Street analysts expect the stock to reach $38.67 within the next 12 months. Southwest Airlines Co [NYSE: LUV] shares were valued at $37.95 at the most recent close of the market. An investor can expect a potential return of 1.9% based on the average LUV price forecast.

Analyzing the LUV fundamentals

Southwest Airlines Co [NYSE:LUV] reported sales of 27.55B for the trailing twelve months, which represents a growth of 1.15%. Gross Profit Margin for this corporation currently stands at 0.17% with Operating Profit Margin at 0.01%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.01%. To continue investigating profitability, this company’s Return on Assets is posted at 0.01, Equity is 0.04 and Total Capital is 0.02. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.68.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 37.43 points at the first support level, and at 36.90 for the second support level. However, for the 1st resistance point, the stock is sitting at 38.42, and for the 2nd resistance point, it is at 38.89.

Ratios To Look Out For

For context, Southwest Airlines Co’s Current Ratio is 0.49. Also, the Quick Ratio is 0.42, while the Cash Ratio stands at 0.23. Considering the valuation of this stock, the price to sales ratio is 0.71, the price to book ratio is 2.52 and price to earnings (TTM) ratio is 57.83.

Transactions by insiders

Recent insider trading involved Jones Justin, EVP Operations, that happened on Dec 05 ’25 when 8085.0 shares were sold. Officer, Jones Justin completed a deal on Dec 05 ’25 to buy 8085.0 shares. Meanwhile, Director Feinberg Sarah bought 1500.0 shares on Aug 05 ’25.

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