At the time of writing, Bread Financial Holdings Inc [BFH] stock is trading at $72.21, up 0.29%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The BFH shares have gain 6.61% over the last week, with a monthly amount glided 12.92%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Bread Financial Holdings Inc [NYSE: BFH] stock has seen the most recent analyst activity on December 04, 2025, when JP Morgan downgraded its rating to a Underweight but kept the price target unchanged to $72 for it. Previously, BTIG Research upgraded its rating to Buy on July 14, 2025, and kept the price target unchanged to $105. On April 07, 2025, downgrade downgraded it’s rating to Underweight but maintained its price target of $33 on the stock. Morgan Stanley upgraded its rating to an Overweight and increased its price target to $76 on December 19, 2024. BofA Securities upgraded its rating to a Buy but $54 remained the price target by the analyst firm on August 09, 2024. Compass Point started tracking with a Buy rating for this stock on July 16, 2024, and assigned it a price target of $54. In a note dated June 20, 2024, Evercore ISI upgraded an In-line rating on this stock and boosted its target price from $42 to $45.
For the past year, the stock price of Bread Financial Holdings Inc fluctuated between $38.21 and $72.09. Currently, Wall Street analysts expect the stock to reach $68.5 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $72.21 at the most recent close of the market. An investor can expect a potential drop of -5.14% based on the average BFH price forecast.
Analyzing the BFH fundamentals
According to Bread Financial Holdings Inc [NYSE:BFH], the company’s sales were 4.68B for trailing twelve months, which represents an -3.12% plunge. Gross Profit Margin for this corporation currently stands at 0.39% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.12%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.15 and Total Capital is 0.02.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 71.27 points at the first support level, and at 70.33 for the second support level. However, for the 1st resistance point, the stock is sitting at 72.93, and for the 2nd resistance point, it is at 73.64.
Ratios To Look Out For
It is important to note that Bread Financial Holdings Inc [NYSE:BFH] has a current ratio of 1.50. Considering the valuation of this stock, the price to sales ratio is 0.71, the price to book ratio is 1.00 and price to earnings (TTM) ratio is 7.35.
Transactions by insiders
Recent insider trading involved Fawcett John J., Director, that happened on Jul 30 ’25 when 1027.0 shares were purchased.
