A share price of ServiceNow Inc [NOW] is currently trading at $838.87, up 0.72%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The NOW shares have gain 4.50% over the last week, with a monthly amount drifted -5.49%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
ServiceNow Inc [NYSE: NOW] stock has seen the most recent analyst activity on November 25, 2025, when Macquarie initiated its Neutral rating and assigned the stock a price target of $860. Previously, BMO Capital Markets reaffirmed its Outperform rating on October 30, 2025, and dropped its price target to $1150. On September 24, 2025, upgrade upgraded it’s rating to Overweight but maintained its price target of $1250 on the stock. BMO Capital Markets reiterated its Outperform rating and increased its price target to $1160 on July 24, 2025. Erste Group downgraded its rating to a Hold. DA Davidson started tracking with a Buy rating for this stock on June 25, 2025, and assigned it a price target of $1150. In a note dated May 14, 2025, BMO Capital Markets reiterated an Outperform rating on this stock and boosted its target price from $1025 to $1150.
ServiceNow Inc experienced fluctuations in its stock price throughout the past year between $678.66 and $1198.09. Currently, Wall Street analysts expect the stock to reach $1172.71 within the next 12 months. ServiceNow Inc [NYSE: NOW] shares were valued at $838.87 at the most recent close of the market. An investor can expect a potential return of 39.8% based on the average NOW price forecast.
Analyzing the NOW fundamentals
Trailing Twelve Months sales for ServiceNow Inc [NYSE:NOW] were 12.67B which represents 21.81% growth. Gross Profit Margin for this corporation currently stands at 0.78% with Operating Profit Margin at 0.14%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.08, Equity is 0.16 and Total Capital is 0.13. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.21.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 830.87 points at the first support level, and at 822.88 for the second support level. However, for the 1st resistance point, the stock is sitting at 846.68, and for the 2nd resistance point, it is at 854.50.
Ratios To Look Out For
To put it in perspective, the Current Ratio for ServiceNow Inc [NYSE:NOW] is 0.99. Further, the Quick Ratio stands at 0.99, while the Cash Ratio is 0.35. Considering the valuation of this stock, the price to sales ratio is 13.74, the price to book ratio is 15.41 and price to earnings (TTM) ratio is 101.44.
Transactions by insiders
Recent insider trading involved Jackson Lawrence, Director, that happened on Nov 28 ’25 when 265.0 shares were sold. Director, Chamberlain Paul Edward completed a deal on Nov 28 ’25 to sell 300.0 shares. Meanwhile, President and CFO Mastantuono Gina sold 417.0 shares on Nov 28 ’25.
