Harley-Davidson, Inc [HOG] stock is trading at $24.4, up 0.83%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The HOG shares have gain 6.27% over the last week, with a monthly amount drifted -10.82%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on November 25, 2025, when Loop Capital initiated its Hold rating and assigned the stock a price target of $21. Previously, DA Davidson reaffirmed its Buy rating on November 10, 2025, and dropped its price target to $30. On October 27, 2025, downgrade downgraded it’s rating to Underweight but maintained its price target of $25 on the stock. DA Davidson reiterated its Buy rating and increased its price target to $34 on August 25, 2025. Citigroup reiterated its recommendation of a Neutral and reduced its price target to $31 on January 23, 2025. Morgan Stanley downgraded its rating to Equal-Weight for this stock on January 21, 2025, and downed its price target to $33. In a note dated December 31, 2024, Robert W. Baird reiterated a Neutral rating on this stock and revised its target price from $40 to $36.
Harley-Davidson, Inc [HOG] stock has fluctuated between $20.45 and $34.37 over the past year. Currently, Wall Street analysts expect the stock to reach $27 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $24.4 at the most recent close of the market. An investor can expect a potential return of 10.66% based on the average HOG price forecast.
Analyzing the HOG fundamentals
Harley-Davidson, Inc [NYSE:HOG] reported sales of 4.66B for the trailing twelve months, which represents a growth of 16.51%. Gross Profit Margin for this corporation currently stands at 0.29% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.14%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.15 and Total Capital is 0.02. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.45.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 24.04 points at the first support level, and at 23.68 for the second support level. However, for the 1st resistance point, the stock is sitting at 24.73, and for the 2nd resistance point, it is at 25.06.
Ratios To Look Out For
For context, Harley-Davidson, Inc’s Current Ratio is 2.51. In addition, the Quick Ratio stands at 2.36 and the Cash Ratio stands at 0.56. Considering the valuation of this stock, the price to sales ratio is 0.62, the price to book ratio is 0.80 and price to earnings (TTM) ratio is 5.92.
Transactions by insiders
Recent insider trading involved Mansfield Luke Christopher, Chief Commercial Officer, that happened on Nov 20 ’25 when 11500.0 shares were sold. Officer, Mansfield Luke Christopher completed a deal on Nov 20 ’25 to buy 11500.0 shares. Meanwhile, Sr. Vice President, HDFSI Do Charles sold 4136.0 shares on Nov 07 ’25.
