Zebra Technologies Corp [ZBRA] stock is trading at $249.31, up 2.83%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The ZBRA shares have gain 7.97% over the last week, with a monthly amount drifted -19.73%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Zebra Technologies Corp [NASDAQ: ZBRA] stock has seen the most recent analyst activity on October 08, 2025, when Barclays initiated its Overweight rating and assigned the stock a price target of $375. Previously, BNP Paribas Exane upgraded its rating to Outperform on July 10, 2025, and kept the price target unchanged to $408. On January 14, 2025, Citigroup initiated with a Neutral rating and assigned a price target of $430 on the stock. Morgan Stanley upgraded its rating to a Equal-Weight and increased its price target to $400 on December 02, 2024. Vertical Research initiated its recommendation with a Buy and recommended $375 as its price target on July 23, 2024. Exane BNP Paribas upgraded its rating to Neutral for this stock on June 13, 2024, but kept the price target unchanged to $305. In a note dated April 08, 2024, Wolfe Research upgraded an Outperform rating on this stock but restated the target price of $337.
Zebra Technologies Corp [ZBRA] stock has fluctuated between $205.73 and $427.76 over the past year. Currently, Wall Street analysts expect the stock to reach $345.5 within the next 12 months. Zebra Technologies Corp [NASDAQ: ZBRA] shares were valued at $249.31 at the most recent close of the market. An investor can expect a potential return of 38.58% based on the average ZBRA price forecast.
Analyzing the ZBRA fundamentals
Zebra Technologies Corp [NASDAQ:ZBRA] reported sales of 5.27B for the trailing twelve months, which represents a growth of 6.60%. Gross Profit Margin for this corporation currently stands at 0.48% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is 0.14 and Total Capital is 0.12. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.62.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 244.46 points at the first support level, and at 239.60 for the second support level. However, for the 1st resistance point, the stock is sitting at 252.41, and for the 2nd resistance point, it is at 255.50.
Ratios To Look Out For
For context, Zebra Technologies Corp’s Current Ratio is 1.61. As well, the Quick Ratio is 1.19, while the Cash Ratio is 0.66. Considering the valuation of this stock, the price to sales ratio is 2.40, the price to book ratio is 3.38 and price to earnings (TTM) ratio is 25.14.
Transactions by insiders
Recent insider trading involved Dhanasekaran Satish, Director, that happened on Nov 18 ’25 when 1000.0 shares were purchased. Director, Connly Linda completed a deal on Aug 12 ’25 to sell 1107.0 shares. Meanwhile, Director Connly Linda bought 1107.0 shares on Aug 07 ’25.
