Wayfair Inc [W] stock prices are up 0.15% to $105.2 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The W shares have gain 5.70% over the last week, with a monthly amount glided 26.61%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Wayfair Inc [NYSE: W] stock has seen the most recent analyst activity on October 28, 2025, when Gordon Haskett upgraded its rating to a Buy but kept the price target unchanged to $150 for it. Previously, BofA Securities upgraded its rating to Buy on October 28, 2025. On August 05, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $93 on the stock. Loop Capital downgraded its rating to a Sell but stick to its price target of $35 on May 14, 2025. Argus upgraded its rating to a Buy but $40 remained the price target by the analyst firm on May 12, 2025. Deutsche Bank downgraded its rating to Hold for this stock on April 14, 2025, but kept the price target unchanged to $25. In a note dated April 10, 2025, Truist reiterated a Buy rating on this stock and revised its target price from $53 to $36.
The stock price of Wayfair Inc [W] has been fluctuating between $20.41 and $114.92 over the past year. Currently, Wall Street analysts expect the stock to reach $107.43 within the next 12 months. Wayfair Inc [NYSE: W] shares were valued at $105.2 at the most recent close of the market. An investor can expect a potential return of 2.12% based on the average W price forecast.
Analyzing the W fundamentals
The Wayfair Inc [NYSE:W] reported sales of 12.24B for trailing twelve months, representing a surge of 8.08%. Gross Profit Margin for this corporation currently stands at 0.3% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.1, Equity is 0.12 and Total Capital is -0.21. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -1.3.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 103.82 points at the first support level, and at 102.44 for the second support level. However, for the 1st resistance point, the stock is sitting at 107.23, and for the 2nd resistance point, it is at 109.26.
Ratios To Look Out For
It’s worth pointing out that Wayfair Inc [NYSE:W]’s Current Ratio is 0.74. On the other hand, the Quick Ratio is 0.71, and the Cash Ratio is 0.52. Considering the valuation of this stock, the price to sales ratio is 1.12.
Transactions by insiders
Recent insider trading involved Conine Steven, Officer, that happened on Nov 24 ’25 when 0.15 million shares were purchased. Officer, Shah Niraj completed a deal on Nov 24 ’25 to buy 0.15 million shares. Meanwhile, Pres., Commercial & Operations Blotner Jon sold 4061.0 shares on Nov 10 ’25.
