A share price of Roku Inc [ROKU] is currently trading at $93.1, down -2.28%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The ROKU shares have lost -12.10% over the last week, with a monthly amount drifted -4.50%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on November 03, 2025, when Piper Sandler upgraded its rating to a Overweight but kept the price target unchanged to $135 for it. Previously, Pivotal Research Group reaffirmed its Buy rating on November 03, 2025, and elevated its price target to $135. On August 01, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $120 on the stock. KeyBanc Capital Markets upgraded its rating to a Overweight but stick to its price target of $115 on July 10, 2025. Loop Capital upgraded its rating to a Buy but $100 remained the price target by the analyst firm on June 17, 2025. Pivotal Research Group reiterated a Buy rating for this stock on May 02, 2025, and downed its price target to $100.
Roku Inc experienced fluctuations in its stock price throughout the past year between $52.43 and $116.66. Currently, Wall Street analysts expect the stock to reach $113.36 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $93.1 at the most recent close of the market. An investor can expect a potential return of 21.76% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
Trailing Twelve Months sales for Roku Inc [NASDAQ:ROKU] were 4.54B which represents 13.97% growth. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.01%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.01 and Total Capital is -0.03. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.17.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 91.57 points at the first support level, and at 90.05 for the second support level. However, for the 1st resistance point, the stock is sitting at 95.26, and for the 2nd resistance point, it is at 97.43.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Roku Inc [NASDAQ:ROKU] is 2.73. Also, the Quick Ratio is 2.62, while the Cash Ratio stands at 1.3. Considering the valuation of this stock, the price to sales ratio is 3.03, the price to book ratio is 5.24.
Transactions by insiders
Recent insider trading involved Banks Matthew C., VP, CAO, that happened on Nov 18 ’25 when 719.0 shares were sold. President, Roku Media, Collier Charles completed a deal on Nov 18 ’25 to sell 14361.0 shares. Meanwhile, CFO & COO Jedda Dan sold 3000.0 shares on Nov 17 ’25.
