A share price of Synchrony Financial [SYF] is currently trading at $71.22, up 1.06%. An important factor to consider is whether the stock is rising or falling in short-term value. The SYF shares have lost -4.30% over the last week, with a monthly amount drifted -1.44%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Synchrony Financial [NYSE: SYF] stock has seen the most recent analyst activity on October 10, 2025, when HSBC Securities upgraded its rating to a Buy but kept the price target unchanged to $81 for it. Previously, JP Morgan downgraded its rating to Neutral on October 07, 2025, and kept the price target unchanged to $75. On August 01, 2025, Rothschild & Co Redburn initiated with a Neutral rating and assigned a price target of $72 on the stock. BTIG Research upgraded its rating to a Buy but stick to its price target of $100 on July 14, 2025. Morgan Stanley downgraded its rating to a Equal-Weight but $44 remained the price target by the analyst firm on April 07, 2025. Compass Point downgraded its rating to Neutral for this stock on January 28, 2025, but kept the price target unchanged to $70. In a note dated January 06, 2025, Barclays upgraded an Overweight rating on this stock and boosted its target price from $59 to $79.
Synchrony Financial experienced fluctuations in its stock price throughout the past year between $40.54 and $77.41. Currently, Wall Street analysts expect the stock to reach $81 within the next 12 months. Synchrony Financial [NYSE: SYF] shares were valued at $71.22 at the most recent close of the market. An investor can expect a potential return of 13.73% based on the average SYF price forecast.
Analyzing the SYF fundamentals
Trailing Twelve Months sales for Synchrony Financial [NYSE:SYF] were 19.27B which represents -3.13% decline. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.23%, and Net Profit Margin reading is 0.18%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.21 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.85.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 69.78 points at the first support level, and at 68.34 for the second support level. However, for the 1st resistance point, the stock is sitting at 72.39, and for the 2nd resistance point, it is at 73.57.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Synchrony Financial [NYSE:SYF] is 2.90. On the other hand, the Quick Ratio is 2.90, and the Cash Ratio is 2.9. Considering the valuation of this stock, the price to sales ratio is 1.33, the price to book ratio is 1.62 and price to earnings (TTM) ratio is 7.78.
Transactions by insiders
Recent insider trading involved MOTHNER JONATHAN S, Officer, that happened on Nov 17 ’25 when 32000.0 shares were purchased. Owens Darrell completed a deal on Nov 03 ’25 to sell 2989.0 shares. Meanwhile, Director COVIELLO ARTHUR W JR sold 8000.0 shares on Nov 03 ’25.
