A share price of Clorox Co [CLX] is currently trading at $100.14, down -1.06%. An important factor to consider is whether the stock is rising or falling in short-term value. The CLX shares have lost -4.66% over the last week, with a monthly amount drifted -16.26%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Clorox Co [NYSE: CLX] stock has seen the most recent analyst activity on October 01, 2025, when Barclays reiterated its Underweight rating and also revised its price target to $112 from $118. Previously, Wells Fargo upgraded its rating to Equal Weight on January 07, 2025, and kept the price target unchanged to $157. On November 06, 2024, upgrade upgraded it’s rating to Hold and revised its price target to $170 on the stock. Jefferies upgraded its rating to a Buy and increased its price target to $187 on October 01, 2024. TD Cowen initiated its recommendation with a Sell and recommended $122 as its price target on July 23, 2024. Exane BNP Paribas started tracking with a Underperform rating for this stock on June 24, 2024, and assigned it a price target of $130. In a note dated April 02, 2024, Citigroup downgraded a Neutral rating on this stock and revised its target price from $170 to $165.
Clorox Co experienced fluctuations in its stock price throughout the past year between $101.11 and $171.37. Currently, Wall Street analysts expect the stock to reach $125 within the next 12 months. Clorox Co [NYSE: CLX] shares were valued at $100.14 at the most recent close of the market. An investor can expect a potential return of 24.83% based on the average CLX price forecast.
Analyzing the CLX fundamentals
Trailing Twelve Months sales for Clorox Co [NYSE:CLX] were 6.77B which represents -18.90% decline. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.15%, and Net Profit Margin reading is 0.12%. To continue investigating profitability, this company’s Return on Assets is posted at 0.14, Equity is 11.1 and Total Capital is 0.54. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-139.91.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 99.43 points at the first support level, and at 98.72 for the second support level. However, for the 1st resistance point, the stock is sitting at 101.05, and for the 2nd resistance point, it is at 101.96.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Clorox Co [NYSE:CLX] is 0.76. On the other hand, the Quick Ratio is 0.50, and the Cash Ratio is 0.07. Considering the valuation of this stock, the price to sales ratio is 1.80 and price to earnings (TTM) ratio is 15.69.
Transactions by insiders
Recent insider trading involved Reynolds Eric H, EVP – Chief Operating Officer, that happened on Sep 04 ’25 when 15041.0 shares were sold. Officer, Eric Reynolds completed a deal on Sep 04 ’25 to buy 15041.0 shares. Meanwhile, Director Breber Pierre R bought 4000.0 shares on May 07 ’25.
