At the time of writing, Southern Company [SO] stock is trading at $90.58, down -0.12%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The SO shares have lost -0.20% over the last week, with a monthly amount drifted -7.38%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on November 06, 2025, when Goldman downgraded its rating to a Neutral but kept the price target unchanged to $98 for it. Previously, Jefferies downgraded its rating to Hold on November 05, 2025, and kept the price target unchanged to $103. Wells Fargo started tracking the stock assigning a Equal Weight rating and suggested a price target of $97 on October 28, 2025. BTIG Research initiated its recommendation with a Neutral. Ladenburg Thalmann downgraded its rating to Neutral for this stock on October 17, 2025, but kept the price target unchanged to $102.50. In a note dated October 16, 2025, TD Cowen initiated a Buy rating and provided a target price of $112 on this stock.
For the past year, the stock price of Southern Company fluctuated between $80.46 and $100.83. Currently, Wall Street analysts expect the stock to reach $96.56 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $90.58 at the most recent close of the market. An investor can expect a potential return of 6.6% based on the average SO price forecast.
Analyzing the SO fundamentals
According to Southern Company [NYSE:SO], the company’s sales were 28.91B for trailing twelve months, which represents an 7.55% jump. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.18%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.13 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.89.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 90.16 points at the first support level, and at 89.74 for the second support level. However, for the 1st resistance point, the stock is sitting at 90.99, and for the 2nd resistance point, it is at 91.39.
Ratios To Look Out For
It is important to note that Southern Company [NYSE:SO] has a current ratio of 0.75. In addition, the Quick Ratio stands at 0.56 and the Cash Ratio stands at 0.2. Considering the valuation of this stock, the price to sales ratio is 3.45, the price to book ratio is 2.85 and price to earnings (TTM) ratio is 22.52.
Transactions by insiders
Recent insider trading involved Anderson Bryan D, EVP, that happened on Sep 30 ’25 when 6206.0 shares were sold. OFFICER, BRYAN ANDERSON completed a deal on Sep 30 ’25 to buy 6206.0 shares. Meanwhile, EVP & CLO Spainhour Sterling A Jr. sold 2380.0 shares on Aug 11 ’25.
