A share price of EBay Inc [EBAY] is currently trading at $87.26, up 2.44%. An important factor to consider is whether the stock is rising or falling in short-term value. The EBAY shares have gain 6.83% over the last week, with a monthly amount drifted -2.35%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
EBay Inc [NASDAQ: EBAY] stock has seen the most recent analyst activity on October 24, 2025, when Citizens JMP upgraded its rating to a Mkt Outperform but kept the price target unchanged to $115 for it. Previously, Mizuho started tracking the stock with Neutral rating on September 30, 2025, and set its price target to $98. On August 14, 2025, downgrade downgraded it’s rating to Hold. Arete upgraded its rating to a Neutral but stick to its price target of $91 on August 07, 2025. BMO Capital Markets upgraded its rating to a Outperform but $102 remained the price target by the analyst firm on July 31, 2025. In a note dated May 12, 2025, Daiwa Securities upgraded a Buy rating on this stock but restated the target price of $70.
EBay Inc experienced fluctuations in its stock price throughout the past year between $58.71 and $101.15. Currently, Wall Street analysts expect the stock to reach $96.69 within the next 12 months. EBay Inc [NASDAQ: EBAY] shares were valued at $87.26 at the most recent close of the market. An investor can expect a potential return of 10.81% based on the average EBAY price forecast.
Analyzing the EBAY fundamentals
Trailing Twelve Months sales for EBay Inc [NASDAQ:EBAY] were 10.79B which represents 10.86% growth. Gross Profit Margin for this corporation currently stands at 0.72% with Operating Profit Margin at 0.21%, Pretax Profit Margin comes in at 0.21%, and Net Profit Margin reading is 0.2%. To continue investigating profitability, this company’s Return on Assets is posted at 0.12, Equity is 0.45 and Total Capital is 0.19. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.49.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 85.48 points at the first support level, and at 83.71 for the second support level. However, for the 1st resistance point, the stock is sitting at 88.81, and for the 2nd resistance point, it is at 90.37.
Ratios To Look Out For
To put it in perspective, the Current Ratio for EBay Inc [NASDAQ:EBAY] is 0.92. On the other hand, the Quick Ratio is 0.92, and the Cash Ratio is 0.42. Considering the valuation of this stock, the price to sales ratio is 3.66, the price to book ratio is 8.40 and price to earnings (TTM) ratio is 18.99.
Transactions by insiders
Recent insider trading involved IANNONE JAMIE, President and CEO, that happened on Nov 05 ’25 when 7221.0 shares were sold. President and CEO, IANNONE JAMIE completed a deal on Nov 06 ’25 to sell 7221.0 shares. Meanwhile, SVP, Chief Commercial Officer Sweetnam Jordan Douglas Bradle sold 35305.0 shares on Nov 04 ’25.
