A share price of Choice Hotels International, Inc [CHH] is currently trading at $96.97, up 5.98%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The CHH shares have gain 2.96% over the last week, with a monthly amount drifted -4.35%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Choice Hotels International, Inc [NYSE: CHH] stock has seen the most recent analyst activity on September 29, 2025, when BofA Securities downgraded its rating to a Underperform but kept the price target unchanged to $110 for it. Previously, JP Morgan started tracking the stock with Underweight rating on June 23, 2025, and set its price target to $124. On April 14, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $138 on the stock. Redburn Atlantic upgraded its rating to a Neutral but stick to its price target of $132 on March 24, 2025. Morgan Stanley downgraded its rating to an Underweight and reduced its price target to $129 on January 14, 2025. Wells Fargo started tracking with an Underweight rating for this stock on December 05, 2024, and assigned it a price target of $133. In a note dated November 06, 2024, Jefferies downgraded a Hold rating on this stock but restated the target price of $150.
Choice Hotels International, Inc experienced fluctuations in its stock price throughout the past year between $90.97 and $157.86. Currently, Wall Street analysts expect the stock to reach $120.75 within the next 12 months. Choice Hotels International, Inc [NYSE: CHH] shares were valued at $96.97 at the most recent close of the market. An investor can expect a potential return of 24.52% based on the average CHH price forecast.
Analyzing the CHH fundamentals
Trailing Twelve Months sales for Choice Hotels International, Inc [NYSE:CHH] were 1.58B which represents -2.00% decline. Gross Profit Margin for this corporation currently stands at 0.52% with Operating Profit Margin at 0.3%, Pretax Profit Margin comes in at 0.26%, and Net Profit Margin reading is 0.2%. To continue investigating profitability, this company’s Return on Assets is posted at 0.12, Equity is -5.32 and Total Capital is 0.21. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -76.66.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 92.97 points at the first support level, and at 88.98 for the second support level. However, for the 1st resistance point, the stock is sitting at 99.83, and for the 2nd resistance point, it is at 102.70.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Choice Hotels International, Inc [NYSE:CHH] is 0.89. Also, the Quick Ratio is 0.89, while the Cash Ratio stands at 0.13. Considering the valuation of this stock, the price to sales ratio is 2.84 and price to earnings (TTM) ratio is 14.88.
Transactions by insiders
Recent insider trading involved Dragisich Dominic, EVP, Op & Chief Glb Brands Ofc, that happened on Jul 23 ’25 when 2500.0 shares were sold. EVP, Op & Chief Glb Brands Ofc, Dragisich Dominic completed a deal on Jul 08 ’25 to sell 4900.0 shares. Meanwhile, EVP, Op & Chief Glb Brands Ofc Dragisich Dominic sold 100.0 shares on Jul 03 ’25.
