MediaAlpha Inc [MAX] stock is trading at $12.23, up 9.98%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The MAX shares have gain 8.33% over the last week, with a monthly amount glided 9.39%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
MediaAlpha Inc [NYSE: MAX] stock has seen the most recent analyst activity on October 15, 2025, when Goldman downgraded its rating to a Neutral but kept the price target unchanged to $12 for it. Previously, Goldman started tracking the stock with Buy rating on August 20, 2024, and set its price target to $20. On June 26, 2024, downgrade downgraded it’s rating to Hold and revised its price target to $13 on the stock. BMO Capital Markets upgraded its rating to a Outperform and increased its price target to $28 on February 26, 2024. TD Cowen initiated its recommendation with a Outperform and recommended $15 as its price target on January 10, 2024. Citigroup downgraded its rating to Sell for this stock on August 04, 2023, and upped its price target to $8. In a note dated January 20, 2023, BMO Capital Markets initiated an Market Perform rating and provided a target price of $10 on this stock.
MediaAlpha Inc [MAX] stock has fluctuated between $7.33 and $20.91 over the past year. Currently, Wall Street analysts expect the stock to reach $12 within the next 12 months. MediaAlpha Inc [NYSE: MAX] shares were valued at $12.23 at the most recent close of the market. An investor can expect a potential drop of -1.88% based on the average MAX price forecast.
Analyzing the MAX fundamentals
MediaAlpha Inc [NYSE:MAX] reported sales of 1.08B for the trailing twelve months, which represents a growth of 41.14%. Gross Profit Margin for this corporation currently stands at 0.15% with Operating Profit Margin at 0.05%, Pretax Profit Margin comes in at 0.0%, and Net Profit Margin reading is -0.0%. To continue investigating profitability, this company’s Return on Assets is posted at -0.0, Equity is 0.2 and Total Capital is 0.7. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -0.74.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 11.84 points at the first support level, and at 11.46 for the second support level. However, for the 1st resistance point, the stock is sitting at 12.93, and for the 2nd resistance point, it is at 13.64.
Ratios To Look Out For
For context, MediaAlpha Inc’s Current Ratio is 1.29. In addition, the Quick Ratio stands at 1.29 and the Cash Ratio stands at 0.2. Considering the valuation of this stock, the price to sales ratio is 0.78.
Transactions by insiders
Recent insider trading involved Yeh Kuanling Amy, Chief Technology Officer, that happened on Aug 15 ’25 when 6000.0 shares were sold. Officer, Yeh Kuanling Amy completed a deal on Aug 15 ’25 to buy 6000.0 shares. Meanwhile, Director VRABECK KATHY P bought 31000.0 shares on Aug 12 ’25.
