Herc Holdings Inc (HRI)’s Pretax Margin and Net Margin Explained

Kevin Freeman

Herc Holdings Inc [HRI] stock is trading at $141.67, up 2.19%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The HRI shares have gain 9.12% over the last week, with a monthly amount glided 21.44%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Herc Holdings Inc [NYSE: HRI] stock has seen the most recent analyst activity on October 01, 2025, when Robert W. Baird upgraded its rating to a Outperform but kept the price target unchanged to $160 for it. Previously, Citigroup started tracking the stock with Buy rating on March 24, 2025, and set its price target to $165. On June 07, 2024, JP Morgan initiated with a Neutral rating and assigned a price target of $155 on the stock. KeyBanc Capital Markets downgraded its rating to a Sector Weight. BofA Securities downgraded its rating to a Underperform and reduced its price target to $140 on July 21, 2023. Wells Fargo started tracking with a Overweight rating for this stock on March 11, 2022, and assigned it a price target of $205. In a note dated January 21, 2022, Northcoast upgraded a Buy rating on this stock but restated the target price of $205.

Herc Holdings Inc [HRI] stock has fluctuated between $96.18 and $246.88 over the past year. Currently, Wall Street analysts expect the stock to reach $200 within the next 12 months. Herc Holdings Inc [NYSE: HRI] shares were valued at $141.67 at the most recent close of the market. An investor can expect a potential return of 41.17% based on the average HRI price forecast.

Analyzing the HRI fundamentals

Herc Holdings Inc [NYSE:HRI] reported sales of 4.12B for the trailing twelve months, which represents a growth of 35.13%. Gross Profit Margin for this corporation currently stands at 0.29% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at -0.02%, and Net Profit Margin reading is -0.02%. To continue investigating profitability, this company’s Return on Assets is posted at -0.0, Equity is -0.04 and Total Capital is 0.04. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.79.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 137.14 points at the first support level, and at 132.61 for the second support level. However, for the 1st resistance point, the stock is sitting at 148.49, and for the 2nd resistance point, it is at 155.32.

Ratios To Look Out For

For context, Herc Holdings Inc’s Current Ratio is 1.22. In addition, the Quick Ratio stands at 1.22 and the Cash Ratio stands at 0.08. Considering the valuation of this stock, the price to sales ratio is 1.14, the price to book ratio is 2.44.

Transactions by insiders

Recent insider trading involved Peres Tamir, Officer, that happened on Nov 25 ’24 when 4026.0 shares were purchased. President & CEO, Silber Lawrence Harris completed a deal on Nov 06 ’24 to sell 45816.0 shares. Meanwhile, Officer Silber Lawrence Harris bought 45816.0 shares on Nov 06 ’24.

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