Currently, Alphabet Inc [GOOG] is trading at $268.43, down -0.56%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The GOOG shares have gain 6.80% over the last week, with a monthly amount glided 9.85%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Alphabet Inc [NASDAQ: GOOG] stock has seen the most recent analyst activity on October 27, 2025, when JP Morgan reiterated its Overweight rating and also boosted its price target to $300 from $260. Previously, Oppenheimer reaffirmed its Outperform rating on October 20, 2025, and elevated its price target to $300. On October 02, 2025, Morgan Stanley reiterated its Overweight rating and revised its price target to $270 on the stock. Jefferies reiterated its Buy rating and increased its price target to $285 on October 02, 2025. Robert W. Baird reiterated its recommendation of a Outperform and raised its price target to $275 on September 22, 2025. Pivotal Research Group reiterated a Buy rating for this stock on September 03, 2025, and upped its price target to $300. In a note dated July 24, 2025, Pivotal Research Group reiterated an Buy rating on this stock and boosted its target price from $225 to $245.
This stock has fluctuated between a low of $142.66 and a high of $270.80 over the last 52 weeks. Currently, Wall Street analysts expect the stock to reach $350 within the next 12 months. Alphabet Inc [NASDAQ: GOOG] shares were valued at $268.43 at the most recent close of the market. An investor can expect a potential return of 30.39% based on the average GOOG price forecast.
Analyzing the GOOG fundamentals
Trailing Twelve Months sales for Alphabet Inc [NASDAQ:GOOG] were 371.21B which represents 14.06% growth. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.33%, Pretax Profit Margin comes in at 0.38%, and Net Profit Margin reading is 0.31%. To continue investigating profitability, this company’s Return on Assets is posted at 0.23, Equity is 0.34 and Total Capital is 0.29. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.11.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 266.61 points at the first support level, and at 264.78 for the second support level. However, for the 1st resistance point, the stock is sitting at 270.82, and for the 2nd resistance point, it is at 273.20.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Alphabet Inc [NASDAQ:GOOG] is 1.90. Also, the Quick Ratio is 1.90, while the Cash Ratio stands at 0.24. Considering the valuation of this stock, the price to sales ratio is 8.73, the price to book ratio is 8.95 and price to earnings (TTM) ratio is 28.59.
Transactions by insiders
Recent insider trading involved O’Toole Amie Thuener, VP, Chief Accounting Officer, that happened on Oct 15 ’25 when 2778.0 shares were sold. Chief Executive Officer, Pichai Sundar completed a deal on Oct 15 ’25 to sell 32500.0 shares. Meanwhile, Director Hennessy John L. sold 600.0 shares on Oct 13 ’25.
