At the time of writing, Bread Financial Holdings Inc [BFH] stock is trading at $56.42, up 4.33%. An important factor to consider is whether the stock is rising or falling in short-term value. The BFH shares have gain 3.01% over the last week, with a monthly amount drifted -10.70%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Bread Financial Holdings Inc [NYSE: BFH] stock has seen the most recent analyst activity on July 14, 2025, when BTIG Research upgraded its rating to a Buy but kept the price target unchanged to $105 for it. Previously, Morgan Stanley downgraded its rating to Underweight on April 07, 2025, and kept the price target unchanged to $33. On December 19, 2024, upgrade upgraded it’s rating to Overweight and revised its price target to $76 on the stock. BofA Securities upgraded its rating to a Buy but stick to its price target of $54 on August 09, 2024. Compass Point initiated its recommendation with a Buy and recommended $54 as its price target on July 16, 2024. Evercore ISI upgraded its rating to In-line for this stock on June 20, 2024, and upped its price target to $45. In a note dated June 07, 2024, BTIG Research initiated an Neutral rating.
For the past year, the stock price of Bread Financial Holdings Inc fluctuated between $38.21 and $68.01. Currently, Wall Street analysts expect the stock to reach $68 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $56.42 at the most recent close of the market. An investor can expect a potential return of 20.52% based on the average BFH price forecast.
Analyzing the BFH fundamentals
According to Bread Financial Holdings Inc [NYSE:BFH], the company’s sales were 4.71B for trailing twelve months, which represents an -2.47% plunge. Gross Profit Margin for this corporation currently stands at 0.52% with Operating Profit Margin at 0.08%, Pretax Profit Margin comes in at 0.08%, and Net Profit Margin reading is 0.06%. To continue investigating profitability, this company’s Return on Assets is posted at 0.01, Equity is 0.09 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.34.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
It is important to note that Bread Financial Holdings Inc [NYSE:BFH] has a current ratio of 1.27. Considering the valuation of this stock, the price to sales ratio is 0.56, the price to book ratio is 0.83 and price to earnings (TTM) ratio is 9.56.
Transactions by insiders
Recent insider trading involved Fawcett John J., Director, that happened on Jul 30 ’25 when 1027.0 shares were purchased. Director, Fawcett John J. completed a deal on Oct 28 ’24 to buy 1000.0 shares.
