ServiceNow Inc [NOW] stock is trading at $917.95, up 0.40%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The NOW shares have gain 0.86% over the last week, with a monthly amount drifted -0.61%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
ServiceNow Inc [NYSE: NOW] stock has seen the most recent analyst activity on September 24, 2025, when Morgan Stanley upgraded its rating to a Overweight but kept the price target unchanged to $1250 for it. Previously, BMO Capital Markets reaffirmed its Outperform rating on July 24, 2025, and elevated its price target to $1160. On July 23, 2025, downgrade downgraded it’s rating to Hold. DA Davidson started tracking the stock assigning a Buy rating and suggested a price target of $1150 on June 25, 2025. BMO Capital Markets reiterated its recommendation of an Outperform and raised its price target to $1150 on May 14, 2025. Truist upgraded its rating to Buy for this stock on May 01, 2025, but kept the price target unchanged to $1200. In a note dated April 22, 2025, BMO Capital Markets reiterated an Outperform rating on this stock and revised its target price from $990 to $950.
ServiceNow Inc [NOW] stock has fluctuated between $678.66 and $1198.09 over the past year. Currently, Wall Street analysts expect the stock to reach $1041.14 within the next 12 months. ServiceNow Inc [NYSE: NOW] shares were valued at $917.95 at the most recent close of the market. An investor can expect a potential return of 13.42% based on the average NOW price forecast.
Analyzing the NOW fundamentals
ServiceNow Inc [NYSE:NOW] reported sales of 12.06B for the trailing twelve months, which represents a growth of 22.38%. Gross Profit Margin for this corporation currently stands at 0.79% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.08, Equity is 0.17 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.22.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 901.24 points at the first support level, and at 884.52 for the second support level. However, for the 1st resistance point, the stock is sitting at 927.16, and for the 2nd resistance point, it is at 936.36.
Ratios To Look Out For
For context, ServiceNow Inc’s Current Ratio is 1.03. In addition, the Quick Ratio stands at 1.03 and the Cash Ratio stands at 0.37. Considering the valuation of this stock, the price to sales ratio is 15.84, the price to book ratio is 17.43 and price to earnings (TTM) ratio is 115.54.
Transactions by insiders
Recent insider trading involved Sands Anita M, Director, that happened on Aug 29 ’25 when 1097.0 shares were sold. Chairman & CEO, McDermott William R completed a deal on Aug 28 ’25 to sell 5825.0 shares. Meanwhile, Director Sands Anita M bought 1097.0 shares on Aug 29 ’25.
