At the time of writing, Herc Holdings Inc [HRI] stock is trading at $128.19, up 3.60%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The HRI shares have gain 7.84% over the last week, with a monthly amount drifted -0.63%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Herc Holdings Inc [NYSE: HRI] stock has seen the most recent analyst activity on October 01, 2025, when Robert W. Baird upgraded its rating to a Outperform but kept the price target unchanged to $160 for it. Previously, Citigroup started tracking the stock with Buy rating on March 24, 2025, and set its price target to $165. On June 07, 2024, JP Morgan initiated with a Neutral rating and assigned a price target of $155 on the stock. KeyBanc Capital Markets downgraded its rating to a Sector Weight. BofA Securities downgraded its rating to a Underperform and reduced its price target to $140 on July 21, 2023. Wells Fargo started tracking with a Overweight rating for this stock on March 11, 2022, and assigned it a price target of $205. In a note dated January 21, 2022, Northcoast upgraded an Buy rating on this stock but restated the target price of $205.
For the past year, the stock price of Herc Holdings Inc fluctuated between $96.18 and $246.88. Currently, Wall Street analysts expect the stock to reach $160 within the next 12 months. Herc Holdings Inc [NYSE: HRI] shares were valued at $128.19 at the most recent close of the market. An investor can expect a potential return of 24.81% based on the average HRI price forecast.
Analyzing the HRI fundamentals
According to Herc Holdings Inc [NYSE:HRI], the company’s sales were 3.78B for trailing twelve months, which represents an 18.16% jump. Gross Profit Margin for this corporation currently stands at 0.32% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.01%. To continue investigating profitability, this company’s Return on Assets is posted at 0.0, Equity is 0.01 and Total Capital is 0.04. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.8.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 124.51 points at the first support level, and at 120.83 for the second support level. However, for the 1st resistance point, the stock is sitting at 131.86, and for the 2nd resistance point, it is at 135.53.
Ratios To Look Out For
It is important to note that Herc Holdings Inc [NYSE:HRI] has a current ratio of 1.15. As well, the Quick Ratio is 1.15, while the Cash Ratio is 0.06. Considering the valuation of this stock, the price to sales ratio is 1.13, the price to book ratio is 2.23 and price to earnings (TTM) ratio is 148.59.
Transactions by insiders
Recent insider trading involved Peres Tamir, Officer, that happened on Nov 25 ’24 when 4026.0 shares were purchased. President & CEO, Silber Lawrence Harris completed a deal on Nov 06 ’24 to sell 45816.0 shares. Meanwhile, Officer Silber Lawrence Harris bought 45816.0 shares on Nov 06 ’24.
