ServiceNow Inc [NOW] stock prices are up 1.97% to $950.37 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The NOW shares have gain 2.90% over the last week, with a monthly amount glided 6.54%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
ServiceNow Inc [NYSE: NOW] stock has seen the most recent analyst activity on July 24, 2025, when BMO Capital Markets reiterated its Outperform rating and also boosted its price target to $1160 from $1150. Previously, Erste Group downgraded its rating to Hold on July 23, 2025. On June 25, 2025, DA Davidson initiated with a Buy rating and assigned a price target of $1150 on the stock. BMO Capital Markets reiterated its Outperform rating and increased its price target to $1150 on May 14, 2025. Truist upgraded its rating to a Buy but $1200 remained the price target by the analyst firm on May 01, 2025. BMO Capital Markets reiterated a Outperform rating for this stock on April 22, 2025, and downed its price target to $950. In a note dated April 04, 2025, BMO Capital Markets reiterated an Outperform rating on this stock and revised its target price from $1185 to $990.
The stock price of ServiceNow Inc [NOW] has been fluctuating between $678.66 and $1198.09 over the past year. Currently, Wall Street analysts expect the stock to reach $1037.25 within the next 12 months. ServiceNow Inc [NYSE: NOW] shares were valued at $950.37 at the most recent close of the market. An investor can expect a potential return of 9.14% based on the average NOW price forecast.
Analyzing the NOW fundamentals
The ServiceNow Inc [NYSE:NOW] reported sales of 12.06B for trailing twelve months, representing a surge of 22.38%. Gross Profit Margin for this corporation currently stands at 0.79% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.08, Equity is 0.17 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.22.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
It’s worth pointing out that ServiceNow Inc [NYSE:NOW]’s Current Ratio is 1.03. Also, the Quick Ratio is 1.03, while the Cash Ratio stands at 0.37. Considering the valuation of this stock, the price to sales ratio is 16.40, the price to book ratio is 18.04 and price to earnings (TTM) ratio is 119.62.
Transactions by insiders
Recent insider trading involved Sands Anita M, Director, that happened on Aug 29 ’25 when 1097.0 shares were sold. Chairman & CEO, McDermott William R completed a deal on Aug 28 ’25 to sell 5825.0 shares. Meanwhile, Director Sands Anita M bought 1097.0 shares on Aug 29 ’25.
