At the time of writing, Apple Inc [AAPL] stock is trading at $239.78, up 0.55%. An important factor to consider is whether the stock is rising or falling in short-term value. The AAPL shares have gain 4.03% over the last week, with a monthly amount glided 18.16%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Apple Inc [NASDAQ: AAPL] stock has seen the most recent analyst activity on September 04, 2025, when MoffettNathanson upgraded its rating to a Neutral but kept the price target unchanged to $225 for it. Previously, Loop Capital reaffirmed its Hold rating on August 21, 2025, and dropped its price target to $226. On August 07, 2025, BofA Securities reiterated its Buy rating and revised its price target to $250 on the stock. UBS reiterated its Neutral rating and increased its price target to $220 on August 01, 2025. Raymond James reiterated its recommendation of a Outperform and raised its price target to $240 on August 01, 2025. Morgan Stanley reiterated a Overweight rating for this stock on August 01, 2025, and upped its price target to $240. In a note dated August 01, 2025, Monness Crespi & Hardt reiterated a Buy rating on this stock and boosted its target price from $245 to $270.
For the past year, the stock price of Apple Inc fluctuated between $169.21 and $260.10. Currently, Wall Street analysts expect the stock to reach $222.6 within the next 12 months. Apple Inc [NASDAQ: AAPL] shares were valued at $239.78 at the most recent close of the market. An investor can expect a potential drop of -7.16% based on the average AAPL price forecast.
Analyzing the AAPL fundamentals
According to Apple Inc [NASDAQ:AAPL], the company’s sales were 408.62B for trailing twelve months, which represents an 9.63% jump. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.32%, Pretax Profit Margin comes in at 0.32%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.3, Equity is 1.55 and Total Capital is 0.68. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 237.71 points at the first support level, and at 235.65 for the second support level. However, for the 1st resistance point, the stock is sitting at 240.87, and for the 2nd resistance point, it is at 241.97.
Ratios To Look Out For
It is important to note that Apple Inc [NASDAQ:AAPL] has a current ratio of 0.87. On the other hand, the Quick Ratio is 0.83, and the Cash Ratio is 0.22. Considering the valuation of this stock, the price to sales ratio is 8.71, the price to book ratio is 54.11 and price to earnings (TTM) ratio is 36.45.
Transactions by insiders
Recent insider trading involved LEVINSON ARTHUR D, Director, that happened on Aug 28 ’25 when 90000.0 shares were sold. Director, LEVINSON ARTHUR D completed a deal on Aug 28 ’25 to buy 90000.0 shares. Meanwhile, Senior Vice President O’BRIEN DEIRDRE sold 34821.0 shares on Aug 08 ’25.
