Harley-Davidson, Inc [HOG] stock prices are up 1.57% to $29.17 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The HOG shares have gain 6.89% over the last week, with a monthly amount glided 27.10%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on August 25, 2025, when DA Davidson reiterated its Buy rating and also boosted its price target to $34 from $31. Previously, Citigroup reaffirmed its Neutral rating on January 23, 2025, and dropped its price target to $31. On January 21, 2025, downgrade downgraded it’s rating to Equal-Weight and revised its price target to $33 on the stock. Robert W. Baird reiterated its Neutral rating and decreased its price target to $36 on December 31, 2024. Robert W. Baird downgraded its rating to a Neutral and reduced its price target to $40 on October 02, 2024. In a note dated July 21, 2023, DA Davidson upgraded an Buy rating on this stock and boosted its target price from $38 to $47.
The stock price of Harley-Davidson, Inc [HOG] has been fluctuating between $20.45 and $39.93 over the past year. Currently, Wall Street analysts expect the stock to reach $34 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $29.17 at the most recent close of the market. An investor can expect a potential return of 16.56% based on the average HOG price forecast.
Analyzing the HOG fundamentals
The Harley-Davidson, Inc [NYSE:HOG] reported sales of 4.47B for trailing twelve months, representing a drop of -19.26%. Gross Profit Margin for this corporation currently stands at 0.32% with Operating Profit Margin at 0.04%, Pretax Profit Margin comes in at 0.06%, and Net Profit Margin reading is 0.05%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.07 and Total Capital is 0.02. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.07.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 28.65 points at the first support level, and at 28.12 for the second support level. However, for the 1st resistance point, the stock is sitting at 29.52, and for the 2nd resistance point, it is at 29.86.
Ratios To Look Out For
It’s worth pointing out that Harley-Davidson, Inc [NYSE:HOG]’s Current Ratio is 1.37. On the other hand, the Quick Ratio is 1.20, and the Cash Ratio is 0.46. Considering the valuation of this stock, the price to sales ratio is 0.79, the price to book ratio is 1.08 and price to earnings (TTM) ratio is 15.11.
Transactions by insiders
Recent insider trading involved Masood Rafeh, Director, that happened on Aug 05 ’25 when 2068.0 shares were purchased. Chief Commercial Officer, Mansfield Luke Christopher completed a deal on Feb 13 ’25 to sell 3400.0 shares. Meanwhile, Officer Mansfield Luke Christopher bought 3400.0 shares on Feb 13 ’25.
