A share price of Roku Inc [ROKU] is currently trading at $95.56, up 1.67%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The ROKU shares have gain 7.61% over the last week, with a monthly amount glided 2.04%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on August 01, 2025, when Pivotal Research Group reiterated its Buy rating and also boosted its price target to $120 from $100. Previously, KeyBanc Capital Markets upgraded its rating to Overweight on July 10, 2025, and kept the price target unchanged to $115. On June 17, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $100 on the stock. Pivotal Research Group reiterated its Buy rating and decreased its price target to $100 on May 02, 2025. Redburn Atlantic upgraded its rating to Buy for this stock on April 07, 2025, but kept the price target unchanged to $100. In a note dated March 28, 2025, FBN Securities initiated an Outperform rating and provided a target price of $93 on this stock.
Roku Inc experienced fluctuations in its stock price throughout the past year between $52.43 and $104.96. Currently, Wall Street analysts expect the stock to reach $79.25 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $95.56 at the most recent close of the market. An investor can expect a potential drop of -17.07% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
Trailing Twelve Months sales for Roku Inc [NASDAQ:ROKU] were 4.39B which represents 14.76% growth. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.04%, Pretax Profit Margin comes in at -0.02%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.02 and Total Capital is -0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.22.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 94.61 points at the first support level, and at 93.66 for the second support level. However, for the 1st resistance point, the stock is sitting at 96.12, and for the 2nd resistance point, it is at 96.68.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Roku Inc [NASDAQ:ROKU] is 2.84. In addition, the Quick Ratio stands at 2.74 and the Cash Ratio stands at 2.03. Considering the valuation of this stock, the price to sales ratio is 3.20, the price to book ratio is 5.43.
Transactions by insiders
Recent insider trading involved Collier Charles, President, Roku Media, that happened on Aug 22 ’25 when 10269.0 shares were sold. Officer, CHARLES COLLIER completed a deal on Aug 22 ’25 to buy 10269.0 shares. Meanwhile, CFO & COO Jedda Dan sold 3000.0 shares on Aug 15 ’25.
