Bread Financial Holdings Inc [BFH] stock is trading at $63.86, up 1.61%. An important factor to consider is whether the stock is rising or falling in short-term value. The BFH shares have gain 6.66% over the last week, with a monthly amount drifted -0.25%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Bread Financial Holdings Inc [NYSE: BFH] stock has seen the most recent analyst activity on July 14, 2025, when BTIG Research upgraded its rating to a Buy but kept the price target unchanged to $105 for it. Previously, Morgan Stanley downgraded its rating to Underweight on April 07, 2025, and kept the price target unchanged to $33. On December 19, 2024, upgrade upgraded it’s rating to Overweight and revised its price target to $76 on the stock. BofA Securities upgraded its rating to a Buy but stick to its price target of $54 on August 09, 2024. Compass Point initiated its recommendation with a Buy and recommended $54 as its price target on July 16, 2024. Evercore ISI upgraded its rating to In-line for this stock on June 20, 2024, and upped its price target to $45. In a note dated June 07, 2024, BTIG Research initiated a Neutral rating.
Bread Financial Holdings Inc [BFH] stock has fluctuated between $38.21 and $66.71 over the past year. Currently, Wall Street analysts expect the stock to reach $70.5 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $63.86 at the most recent close of the market. An investor can expect a potential return of 10.4% based on the average BFH price forecast.
Analyzing the BFH fundamentals
Bread Financial Holdings Inc [NYSE:BFH] reported sales of 4.71B for the trailing twelve months, which represents a drop of -2.47%. Gross Profit Margin for this corporation currently stands at 0.38% with Operating Profit Margin at 0.08%, Pretax Profit Margin comes in at 0.08%, and Net Profit Margin reading is 0.06%. To continue investigating profitability, this company’s Return on Assets is posted at 0.01, Equity is 0.09 and Total Capital is 0.04. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.67.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 62.62 points at the first support level, and at 61.38 for the second support level. However, for the 1st resistance point, the stock is sitting at 64.59, and for the 2nd resistance point, it is at 65.33.
Ratios To Look Out For
For context, Bread Financial Holdings Inc’s Current Ratio is 1.27. Considering the valuation of this stock, the price to sales ratio is 0.63, the price to book ratio is 0.94 and price to earnings (TTM) ratio is 10.82.
Transactions by insiders
Recent insider trading involved Fawcett John J., Director, that happened on Jul 30 ’25 when 1027.0 shares were purchased. Director, Fawcett John J. completed a deal on Oct 28 ’24 to buy 1000.0 shares.
