Are First Financial Bankshares, Inc (FFIN) stocks a prudent buy?

First Financial Bankshares, Inc [FFIN] stock is trading at $37.64, up 5.23%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The FFIN shares have gain 6.39% over the last week, with a monthly amount glided 2.12%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

First Financial Bankshares, Inc [NASDAQ: FFIN] stock has seen the most recent analyst activity on July 21, 2025, when Hovde Group reiterated its Market Perform rating and also boosted its price target to $39 from $38. Previously, Hovde Group reaffirmed its Market Perform rating on April 21, 2025, and dropped its price target to $38. On October 21, 2024, Hovde Group reiterated its Market Perform rating and revised its price target to $40 on the stock. Janney started tracking the stock assigning a Neutral rating and suggested a price target of $50 on August 31, 2021. Robert W. Baird initiated its recommendation with a Neutral and recommended $60 as its price target on October 16, 2018. Keefe Bruyette upgraded its rating to Mkt Perform for this stock on April 21, 2017. In a note dated March 22, 2017, Hovde Group upgraded an Market Perform rating on this stock but restated the target price of $43.

First Financial Bankshares, Inc [FFIN] stock has fluctuated between $30.58 and $44.66 over the past year. Currently, Wall Street analysts expect the stock to reach $39.5 within the next 12 months. First Financial Bankshares, Inc [NASDAQ: FFIN] shares were valued at $37.64 at the most recent close of the market. An investor can expect a potential return of 4.94% based on the average FFIN price forecast.

Analyzing the FFIN fundamentals

First Financial Bankshares, Inc [NASDAQ:FFIN] reported sales of 790.80M for the trailing twelve months, which represents a growth of 10.78%. Gross Profit Margin for this corporation currently stands at 0.73% with Operating Profit Margin at 0.38%, Pretax Profit Margin comes in at 0.38%, and Net Profit Margin reading is 0.31%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.15 and Total Capital is 0.16.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 36.34 points at the first support level, and at 35.03 for the second support level. However, for the 1st resistance point, the stock is sitting at 38.35, and for the 2nd resistance point, it is at 39.06.

Ratios To Look Out For

For context, First Financial Bankshares, Inc’s Current Ratio is 0.20. Considering the valuation of this stock, the price to sales ratio is 6.81, the price to book ratio is 3.08 and price to earnings (TTM) ratio is 21.96.

Transactions by insiders

Recent insider trading involved Nickles Robert Clark Jr, Director, that happened on Jul 23 ’25 when 550.0 shares were purchased. Director, Denny Michael B. completed a deal on Jun 13 ’25 to buy 5000.0 shares. Meanwhile, Director Edwards Murray Hamilton bought 300.0 shares on May 29 ’25.

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