At the time of writing, ServiceNow Inc [NOW] stock is trading at $876.97, down -1.49%. An important factor to consider is whether the stock is rising or falling in short-term value. The NOW shares have gain 3.07% over the last week, with a monthly amount drifted -8.31%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
ServiceNow Inc [NYSE: NOW] stock has seen the most recent analyst activity on July 24, 2025, when BMO Capital Markets reiterated its Outperform rating and also boosted its price target to $1160 from $1150. Previously, Erste Group downgraded its rating to Hold on July 23, 2025. On June 25, 2025, DA Davidson initiated with a Buy rating and assigned a price target of $1150 on the stock. BMO Capital Markets reiterated its Outperform rating and increased its price target to $1150 on May 14, 2025. Truist upgraded its rating to a Buy but $1200 remained the price target by the analyst firm on May 01, 2025. BMO Capital Markets reiterated a Outperform rating for this stock on April 22, 2025, and downed its price target to $950. In a note dated April 04, 2025, BMO Capital Markets reiterated an Outperform rating on this stock and revised its target price from $1185 to $990.
For the past year, the stock price of ServiceNow Inc fluctuated between $678.66 and $1198.09. Currently, Wall Street analysts expect the stock to reach $1031.56 within the next 12 months. ServiceNow Inc [NYSE: NOW] shares were valued at $876.97 at the most recent close of the market. An investor can expect a potential return of 17.63% based on the average NOW price forecast.
Analyzing the NOW fundamentals
According to ServiceNow Inc [NYSE:NOW], the company’s sales were 12.06B for trailing twelve months, which represents an 22.38% jump. Gross Profit Margin for this corporation currently stands at 0.79% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.08, Equity is 0.17 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.22.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 870.57 points at the first support level, and at 864.17 for the second support level. However, for the 1st resistance point, the stock is sitting at 885.87, and for the 2nd resistance point, it is at 894.78.
Ratios To Look Out For
It is important to note that ServiceNow Inc [NYSE:NOW] has a current ratio of 1.03. On the other hand, the Quick Ratio is 1.03, and the Cash Ratio is 0.37. Considering the valuation of this stock, the price to sales ratio is 15.13, the price to book ratio is 16.65 and price to earnings (TTM) ratio is 110.38.
Transactions by insiders
Recent insider trading involved Fipps Paul, President, Global Customer Ops, that happened on Aug 20 ’25 when 1452.0 shares were sold. Chairman & CEO, McDermott William R completed a deal on Aug 19 ’25 to sell 1585.0 shares. Meanwhile, General Counsel ELMER RUSSELL S sold 1698.0 shares on Aug 20 ’25.
