Zebra Technologies Corp [ZBRA] stock prices are down -1.71% to $312.06 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The ZBRA shares have lost -4.90% over the last week, with a monthly amount drifted -4.97%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Zebra Technologies Corp [NASDAQ: ZBRA] stock has seen the most recent analyst activity on July 10, 2025, when BNP Paribas Exane upgraded its rating to a Outperform but kept the price target unchanged to $408 for it. Previously, Citigroup started tracking the stock with Neutral rating on January 14, 2025, and set its price target to $430. On December 02, 2024, upgrade upgraded it’s rating to Equal-Weight and revised its price target to $400 on the stock. Vertical Research started tracking the stock assigning a Buy rating and suggested a price target of $375 on July 23, 2024. Exane BNP Paribas upgraded its rating to a Neutral but $305 remained the price target by the analyst firm on June 13, 2024. Wolfe Research upgraded its rating to Outperform for this stock on April 08, 2024, but kept the price target unchanged to $337. In a note dated April 02, 2024, Barclays initiated an Equal Weight rating and provided a target price of $292 on this stock.
The stock price of Zebra Technologies Corp [ZBRA] has been fluctuating between $205.73 and $427.76 over the past year. Currently, Wall Street analysts expect the stock to reach $301 within the next 12 months. Zebra Technologies Corp [NASDAQ: ZBRA] shares were valued at $312.06 at the most recent close of the market. An investor can expect a potential drop of -3.54% based on the average ZBRA price forecast.
Analyzing the ZBRA fundamentals
The Zebra Technologies Corp [NASDAQ:ZBRA] reported sales of 5.19B for trailing twelve months, representing a surge of 7.76%. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.15 and Total Capital is 0.13. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.64.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 308.40 points at the first support level, and at 304.75 for the second support level. However, for the 1st resistance point, the stock is sitting at 318.70, and for the 2nd resistance point, it is at 325.35.
Ratios To Look Out For
It’s worth pointing out that Zebra Technologies Corp [NASDAQ:ZBRA]’s Current Ratio is 1.46. On the other hand, the Quick Ratio is 1.03, and the Cash Ratio is 0.55. Considering the valuation of this stock, the price to sales ratio is 3.06, the price to book ratio is 4.39 and price to earnings (TTM) ratio is 29.49.
Transactions by insiders
Recent insider trading involved Connly Linda, Director, that happened on Aug 12 ’25 when 1107.0 shares were sold. Director, Connly Linda completed a deal on Aug 07 ’25 to buy 1107.0 shares. Meanwhile, Director GUSTAFSSON ANDERS bought 2727.0 shares on Feb 25 ’25.
