Kroger Co [KR] stock prices are up 0.07% to $69.74 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The KR shares have lost -6.20% over the last week, with a monthly amount drifted -2.31%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Kroger Co [NYSE: KR] stock has seen the most recent analyst activity on July 21, 2025, when Barclays initiated its Equal Weight rating and assigned the stock a price target of $75. Previously, Telsey Advisory Group reaffirmed its Outperform rating on June 23, 2025, and elevated its price target to $82. On May 20, 2025, upgrade upgraded it’s rating to Hold but maintained its price target of $70 on the stock. Melius downgraded its rating to a Sell but stick to its price target of $58 on April 01, 2025. In a note dated December 03, 2024, Jefferies upgraded a Buy rating on this stock and boosted its target price from $54 to $73.
The stock price of Kroger Co [KR] has been fluctuating between $50.69 and $74.90 over the past year. Currently, Wall Street analysts expect the stock to reach $72.5 within the next 12 months. Kroger Co [NYSE: KR] shares were valued at $69.74 at the most recent close of the market. An investor can expect a potential return of 3.96% based on the average KR price forecast.
Analyzing the KR fundamentals
The Kroger Co [NYSE:KR] reported sales of 146.97B for trailing twelve months, representing a drop of -0.33%. Gross Profit Margin for this corporation currently stands at 0.21% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.02%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.24 and Total Capital is 0.13. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.83.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 69.49 points at the first support level, and at 69.24 for the second support level. However, for the 1st resistance point, the stock is sitting at 70.24, and for the 2nd resistance point, it is at 70.74.
Ratios To Look Out For
It’s worth pointing out that Kroger Co [NYSE:KR]’s Current Ratio is 0.95. On the other hand, the Quick Ratio is 0.53, and the Cash Ratio is 0.28. Considering the valuation of this stock, the price to sales ratio is 0.31, the price to book ratio is 5.17 and price to earnings (TTM) ratio is 18.96.
Transactions by insiders
Recent insider trading involved MOORE CLYDE R, Director, that happened on Jul 16 ’25 when 3810.0 shares were sold. Director, MOORE CLYDE R completed a deal on Jul 16 ’25 to buy 3810.0 shares. Meanwhile, Director MOORE CLYDE R sold 26814.0 shares on Jul 11 ’25.
