A share price of Harley-Davidson, Inc [HOG] is currently trading at $27.56, up 0.44%. An important factor to consider is whether the stock is rising or falling in short-term value. The HOG shares have gain 14.40% over the last week, with a monthly amount glided 15.36%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on January 23, 2025, when Citigroup reiterated its Neutral rating and also revised its price target to $31 from $34. Previously, Morgan Stanley downgraded its rating to Equal-Weight on January 21, 2025, and dropped its price target to $33. On December 31, 2024, Robert W. Baird reiterated its Neutral rating and revised its price target to $36 on the stock. Robert W. Baird downgraded its rating to a Neutral and decreased its price target to $40 on October 02, 2024. DA Davidson upgraded its rating to Buy for this stock on July 21, 2023, and upped its price target to $47. In a note dated July 13, 2023, UBS reiterated an Neutral rating on this stock and revised its target price from $49 to $40.
Harley-Davidson, Inc experienced fluctuations in its stock price throughout the past year between $20.45 and $39.93. Currently, Wall Street analysts expect the stock to reach $45.9 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $27.56 at the most recent close of the market. An investor can expect a potential return of 66.55% based on the average HOG price forecast.
Analyzing the HOG fundamentals
Trailing Twelve Months sales for Harley-Davidson, Inc [NYSE:HOG] were 4.47B which represents -19.26% decline. Gross Profit Margin for this corporation currently stands at 0.32% with Operating Profit Margin at 0.04%, Pretax Profit Margin comes in at 0.06%, and Net Profit Margin reading is 0.05%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.07 and Total Capital is 0.02. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.07.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 26.96 points at the first support level, and at 26.36 for the second support level. However, for the 1st resistance point, the stock is sitting at 27.88, and for the 2nd resistance point, it is at 28.20.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Harley-Davidson, Inc [NYSE:HOG] is 1.37. On the other hand, the Quick Ratio is 1.20, and the Cash Ratio is 0.46. Considering the valuation of this stock, the price to sales ratio is 0.75, the price to book ratio is 1.02 and price to earnings (TTM) ratio is 14.28.
Transactions by insiders
Recent insider trading involved Masood Rafeh, Director, that happened on Aug 05 ’25 when 2068.0 shares were purchased. Chief Commercial Officer, Mansfield Luke Christopher completed a deal on Feb 13 ’25 to sell 3400.0 shares. Meanwhile, Officer Mansfield Luke Christopher bought 3400.0 shares on Feb 13 ’25.
