Zebra Technologies Corp [ZBRA] stock is trading at $339.02, up 1.99%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The ZBRA shares have gain 1.69% over the last week, with a monthly amount glided 7.46%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Zebra Technologies Corp [NASDAQ: ZBRA] stock has seen the most recent analyst activity on July 10, 2025, when BNP Paribas Exane upgraded its rating to a Outperform but kept the price target unchanged to $408 for it. Previously, Citigroup started tracking the stock with Neutral rating on January 14, 2025, and set its price target to $430. On December 02, 2024, upgrade upgraded it’s rating to Equal-Weight and revised its price target to $400 on the stock. Vertical Research started tracking the stock assigning a Buy rating and suggested a price target of $375 on July 23, 2024. Exane BNP Paribas upgraded its rating to a Neutral but $305 remained the price target by the analyst firm on June 13, 2024. Wolfe Research upgraded its rating to Outperform for this stock on April 08, 2024, but kept the price target unchanged to $337. In a note dated April 02, 2024, Barclays initiated an Equal Weight rating and provided a target price of $292 on this stock.
Zebra Technologies Corp [ZBRA] stock has fluctuated between $205.73 and $427.76 over the past year. Currently, Wall Street analysts expect the stock to reach $402.5 within the next 12 months. Zebra Technologies Corp [NASDAQ: ZBRA] shares were valued at $339.02 at the most recent close of the market. An investor can expect a potential return of 18.72% based on the average ZBRA price forecast.
Analyzing the ZBRA fundamentals
Zebra Technologies Corp [NASDAQ:ZBRA] reported sales of 5.09B for the trailing twelve months, which represents a growth of 10.65%. Gross Profit Margin for this corporation currently stands at 0.48% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.16 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.65.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 327.93 points at the first support level, and at 316.85 for the second support level. However, for the 1st resistance point, the stock is sitting at 351.38, and for the 2nd resistance point, it is at 363.75.
Ratios To Look Out For
For context, Zebra Technologies Corp’s Current Ratio is 1.45. As well, the Quick Ratio is 1.02, while the Cash Ratio is 0.56. Considering the valuation of this stock, the price to sales ratio is 3.38, the price to book ratio is 4.78 and price to earnings (TTM) ratio is 32.04.
Transactions by insiders
Recent insider trading involved GUSTAFSSON ANDERS, Director, that happened on Feb 25 ’25 when 2727.0 shares were purchased. Director, GUSTAFSSON ANDERS completed a deal on Feb 24 ’25 to buy 500.0 shares. Meanwhile, Chief Accounting Officer O’Sullivan Colleen M sold 190.0 shares on Nov 25 ’24.
