Amazon.com Inc [AMZN] stock is trading at $230.19, down -0.35%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The AMZN shares have gain 0.83% over the last week, with a monthly amount glided 4.92%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Amazon.com Inc [NASDAQ: AMZN] stock has seen the most recent analyst activity on July 30, 2025, when Wedbush reiterated its Outperform rating and also boosted its price target to $250 from $235. Previously, Wells Fargo reaffirmed its Equal Weight rating on July 29, 2025, and elevated its price target to $245. On July 29, 2025, Stifel reiterated its Buy rating and revised its price target to $262 on the stock. UBS reiterated its Buy rating and increased its price target to $271 on July 28, 2025. BofA Securities reiterated its recommendation of a Buy and raised its price target to $265 on July 23, 2025. Needham reiterated a Buy rating for this stock on July 22, 2025, and upped its price target to $265. In a note dated July 21, 2025, Robert W. Baird reiterated an Outperform rating on this stock and boosted its target price from $220 to $244.
Amazon.com Inc [AMZN] stock has fluctuated between $151.61 and $242.52 over the past year. Currently, Wall Street analysts expect the stock to reach $245 within the next 12 months. Amazon.com Inc [NASDAQ: AMZN] shares were valued at $230.19 at the most recent close of the market. An investor can expect a potential return of 6.43% based on the average AMZN price forecast.
Analyzing the AMZN fundamentals
Amazon.com Inc [NASDAQ:AMZN] reported sales of 650.31B for the trailing twelve months, which represents a growth of 8.62%. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.12%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.1, Equity is 0.24 and Total Capital is 0.15. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.44.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 229.05 points at the first support level, and at 227.92 for the second support level. However, for the 1st resistance point, the stock is sitting at 231.56, and for the 2nd resistance point, it is at 232.94.
Ratios To Look Out For
For context, Amazon.com Inc’s Current Ratio is 1.05. Further, the Quick Ratio stands at 0.84, while the Cash Ratio is 0.38. Considering the valuation of this stock, the price to sales ratio is 3.76, the price to book ratio is 7.99 and price to earnings (TTM) ratio is 37.54.
Transactions by insiders
Recent insider trading involved BEZOS JEFFREY P, Executive Chair, that happened on Jul 24 ’25 when 2.64 million shares were sold. Executive Chair, BEZOS JEFFREY P completed a deal on Jul 23 ’25 to sell 1.51 million shares. Meanwhile, Executive Chair BEZOS JEFFREY P sold 4.27 million shares on Jul 21 ’25.
