Alphabet Inc [GOOG] stock prices are up 0.51% to $197.44 at the moment. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The GOOG shares have gain 3.10% over the last week, with a monthly amount glided 11.30%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Alphabet Inc [NASDAQ: GOOG] stock has seen the most recent analyst activity on July 24, 2025, when Pivotal Research Group reiterated its Buy rating and also boosted its price target to $245 from $225. Previously, Seaport Research Partners upgraded its rating to Buy on October 30, 2024, and kept the price target unchanged to $200. On October 11, 2024, Scotiabank initiated with a Sector Outperform rating and assigned a price target of $212 on the stock. Pivotal Research Group started tracking the stock assigning a Buy rating and suggested a price target of $215 on October 01, 2024. TD Cowen reiterated its recommendation of a Buy and raised its price target to $220 on July 10, 2024. Rosenblatt downgraded its rating to Neutral for this stock on June 28, 2024, but kept the price target unchanged to $181. In a note dated April 08, 2024, Oppenheimer reiterated an Outperform rating on this stock and boosted its target price from $172 to $185.
The stock price of Alphabet Inc [GOOG] has been fluctuating between $142.66 and $208.70 over the past year. Currently, Wall Street analysts expect the stock to reach $199 within the next 12 months. Alphabet Inc [NASDAQ: GOOG] shares were valued at $197.44 at the most recent close of the market. An investor can expect a potential return of 0.79% based on the average GOOG price forecast.
Analyzing the GOOG fundamentals
The Alphabet Inc [NASDAQ:GOOG] reported sales of 371.21B for trailing twelve months, representing a surge of 14.06%. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.33%, Pretax Profit Margin comes in at 0.38%, and Net Profit Margin reading is 0.31%. To continue investigating profitability, this company’s Return on Assets is posted at 0.23, Equity is 0.34 and Total Capital is 0.29. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.1.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 195.84 points at the first support level, and at 194.24 for the second support level. However, for the 1st resistance point, the stock is sitting at 198.76, and for the 2nd resistance point, it is at 200.08.
Ratios To Look Out For
It’s worth pointing out that Alphabet Inc [NASDAQ:GOOG]’s Current Ratio is 1.90. Further, the Quick Ratio stands at 1.90, while the Cash Ratio is 0.24. Considering the valuation of this stock, the price to sales ratio is 6.42, the price to book ratio is 6.59 and price to earnings (TTM) ratio is 21.03.
Transactions by insiders
Recent insider trading involved ARNOLD FRANCES, Director, that happened on Jul 30 ’25 when 101.0 shares were purchased. Director, Shriram Kavitark Ram completed a deal on Jul 18 ’25 to sell 18566.0 shares. Meanwhile, Director Shriram Kavitark Ram sold 15000.0 shares on Jul 18 ’25.
