Rollins, Inc [ROL] stock prices are up 0.10% to $57.32 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The ROL shares have gain 3.26% over the last week, with a monthly amount glided 2.05%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Rollins, Inc [NYSE: ROL] stock has seen the most recent analyst activity on July 01, 2025, when Piper Sandler initiated its Overweight rating and assigned the stock a price target of $70. Previously, Argus started tracking the stock with Buy rating on June 18, 2025, and set its price target to $68. On June 02, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $65 on the stock. Canaccord Genuity started tracking the stock assigning a Hold rating and suggested a price target of $48 on January 07, 2025. Barclays initiated its recommendation with a Equal Weight and recommended $50 as its price target on November 04, 2024. UBS downgraded its rating to Neutral for this stock on April 15, 2024, but kept the price target unchanged to $49. In a note dated January 02, 2024, Goldman initiated an Buy rating and provided a target price of $49 on this stock.
The stock price of Rollins, Inc [ROL] has been fluctuating between $45.34 and $58.65 over the past year. Currently, Wall Street analysts expect the stock to reach $58 within the next 12 months. Rollins, Inc [NYSE: ROL] shares were valued at $57.32 at the most recent close of the market. An investor can expect a potential return of 1.19% based on the average ROL price forecast.
Analyzing the ROL fundamentals
The Rollins, Inc [NYSE:ROL] reported sales of 3.57B for trailing twelve months, representing a surge of 12.06%. Gross Profit Margin for this corporation currently stands at 0.52% with Operating Profit Margin at 0.19%, Pretax Profit Margin comes in at 0.18%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.15, Equity is 0.36 and Total Capital is 0.29. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.67.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 56.93 points at the first support level, and at 56.55 for the second support level. However, for the 1st resistance point, the stock is sitting at 57.69, and for the 2nd resistance point, it is at 58.06.
Ratios To Look Out For
It’s worth pointing out that Rollins, Inc [NYSE:ROL]’s Current Ratio is 0.65. On the other hand, the Quick Ratio is 0.60, and the Cash Ratio is 0.16. Considering the valuation of this stock, the price to sales ratio is 7.78, the price to book ratio is 19.24 and price to earnings (TTM) ratio is 56.75.
Transactions by insiders
Recent insider trading involved Wilson John F, EXECUTIVE CHAIRMAN, that happened on Jul 24 ’25 when 30000.0 shares were sold. Officer, CETERA ADVISORS LLC completed a deal on Jul 24 ’25 to buy 30000.0 shares. Meanwhile, PRESIDENT & CEO Gahlhoff Jerry Jr. sold 15000.0 shares on Jun 11 ’25.
