At the time of writing, Roku Inc [ROKU] stock is trading at $90.9, up 1.81%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The ROKU shares have gain 2.56% over the last week, with a monthly amount glided 22.16%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on July 10, 2025, when KeyBanc Capital Markets upgraded its rating to a Overweight but kept the price target unchanged to $115 for it. Previously, Loop Capital upgraded its rating to Buy on June 17, 2025, and kept the price target unchanged to $100. On May 02, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $100 on the stock. Redburn Atlantic upgraded its rating to a Buy but $100 remained the price target by the analyst firm on April 07, 2025. FBN Securities started tracking with a Outperform rating for this stock on March 28, 2025, and assigned it a price target of $93.
For the past year, the stock price of Roku Inc fluctuated between $48.33 and $104.96. Currently, Wall Street analysts expect the stock to reach $79.25 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $90.9 at the most recent close of the market. An investor can expect a potential drop of -12.82% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
According to Roku Inc [NASDAQ:ROKU], the company’s sales were 4.25B for trailing twelve months, which represents an 15.79% jump. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.05%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.02%. To continue investigating profitability, this company’s Return on Assets is posted at -0.03, Equity is -0.04 and Total Capital is -0.06. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.2.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 89.21 points at the first support level, and at 87.52 for the second support level. However, for the 1st resistance point, the stock is sitting at 91.99, and for the 2nd resistance point, it is at 93.08.
Ratios To Look Out For
It is important to note that Roku Inc [NASDAQ:ROKU] has a current ratio of 2.86. Further, the Quick Ratio stands at 2.74, while the Cash Ratio is 2.05. Considering the valuation of this stock, the price to sales ratio is 3.14, the price to book ratio is 5.28.
Transactions by insiders
Recent insider trading involved Jedda Dan, CFO, that happened on Jul 15 ’25 when 3000.0 shares were sold. Officer, DANIEL JEDDA completed a deal on Jul 15 ’25 to buy 3000.0 shares. Meanwhile, CEO and Chairman BOD Wood Anthony J. sold 25000.0 shares on Jul 10 ’25.
