Southern Company [SO] stock prices are up 1.41% to $93.26 at the moment. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The SO shares have gain 2.31% over the last week, with a monthly amount glided 5.38%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on June 13, 2025, when Raymond James initiated its Outperform rating and assigned the stock a price target of $98. Previously, Jefferies upgraded its rating to Buy on June 05, 2025, and kept the price target unchanged to $100. On May 14, 2025, downgrade downgraded it’s rating to Underweight but maintained its price target of $78 on the stock. JP Morgan upgraded its rating to a Neutral but stick to its price target of $94 on April 08, 2025. Guggenheim downgraded its rating to a Neutral. Jefferies started tracking with a Hold rating for this stock on September 20, 2024, and assigned it a price target of $94. In a note dated September 16, 2024, Mizuho downgraded an Neutral rating on this stock but restated the target price of $90.
The stock price of Southern Company [SO] has been fluctuating between $77.79 and $94.45 over the past year. Currently, Wall Street analysts expect the stock to reach $91 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $93.26 at the most recent close of the market. An investor can expect a potential drop of -2.42% based on the average SO price forecast.
Analyzing the SO fundamentals
The Southern Company [NYSE:SO] reported sales of 27.85B for trailing twelve months, representing a surge of 16.99%. Gross Profit Margin for this corporation currently stands at 0.45% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.2%, and Net Profit Margin reading is 0.17%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.14 and Total Capital is 0.05. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.07.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 91.91 points at the first support level, and at 90.57 for the second support level. However, for the 1st resistance point, the stock is sitting at 94.14, and for the 2nd resistance point, it is at 95.03.
Ratios To Look Out For
It’s worth pointing out that Southern Company [NYSE:SO]’s Current Ratio is 0.86. Further, the Quick Ratio stands at 0.64, while the Cash Ratio is 0.17. Considering the valuation of this stock, the price to sales ratio is 3.68, the price to book ratio is 3.03 and price to earnings (TTM) ratio is 22.36.
Transactions by insiders
Recent insider trading involved DAVIS MARTIN BERNARD, Former Officer, that happened on Jun 11 ’25 when 30000.0 shares were purchased. Officer, DAVIS MARTIN BERNARD completed a deal on Jun 03 ’25 to buy 1115.0 shares. Meanwhile, EVP Cummiskey Christopher sold 12335.0 shares on May 23 ’25.
