Roku Inc (ROKU) stock poised to deliver a potential drop of -9.83%

Roku Inc [ROKU] stock is trading at $87.89, up 1.09%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The ROKU shares have gain 8.64% over the last week, with a monthly amount glided 20.73%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on June 17, 2025, when Loop Capital upgraded its rating to a Buy but kept the price target unchanged to $100 for it. Previously, Pivotal Research Group reaffirmed its Buy rating on May 02, 2025, and dropped its price target to $100. Redburn Atlantic upgraded its rating to a Buy but stick to its price target of $100 on April 07, 2025. FBN Securities initiated its recommendation with a Outperform and recommended $93 as its price target on March 28, 2025. In a note dated March 04, 2025, MoffettNathanson upgraded an Neutral rating on this stock but restated the target price of $70.

Roku Inc [ROKU] stock has fluctuated between $48.33 and $104.96 over the past year. Currently, Wall Street analysts expect the stock to reach $79.25 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $87.89 at the most recent close of the market. An investor can expect a potential drop of -9.83% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

Roku Inc [NASDAQ:ROKU] reported sales of 4.25B for the trailing twelve months, which represents a growth of 15.79%. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.05%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.02%. To continue investigating profitability, this company’s Return on Assets is posted at -0.03, Equity is -0.04 and Total Capital is -0.06. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.2.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 86.97 points at the first support level, and at 86.05 for the second support level. However, for the 1st resistance point, the stock is sitting at 88.94, and for the 2nd resistance point, it is at 89.98.

Ratios To Look Out For

For context, Roku Inc’s Current Ratio is 2.86. In addition, the Quick Ratio stands at 2.74 and the Cash Ratio stands at 2.05. Considering the valuation of this stock, the price to sales ratio is 3.03, the price to book ratio is 5.10.

Transactions by insiders

Recent insider trading involved Collier Charles, President, Roku Media, that happened on Jun 17 ’25 when 3590.0 shares were sold. CFO, Jedda Dan completed a deal on Jun 16 ’25 to sell 1500.0 shares. Meanwhile, Officer CHARLES COLLIER bought 3590.0 shares on Jun 17 ’25.

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