Southern Company [SO] stock prices are up 1.51% to $90.83 at the moment. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The SO shares have gain 6.15% over the last week, with a monthly amount glided 0.66%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on May 14, 2025, when KeyBanc Capital Markets downgraded its rating to a Underweight but kept the price target unchanged to $78 for it. Previously, JP Morgan upgraded its rating to Neutral on April 08, 2025, and kept the price target unchanged to $94. On January 23, 2025, downgrade downgraded it’s rating to Neutral. Jefferies started tracking the stock assigning a Hold rating and suggested a price target of $94 on September 20, 2024. Mizuho downgraded its rating to a Neutral but $90 remained the price target by the analyst firm on September 16, 2024. Wolfe Research downgraded its rating to Peer Perform for this stock on August 02, 2024. In a note dated April 04, 2024, UBS downgraded an Neutral rating on this stock.
The stock price of Southern Company [SO] has been fluctuating between $76.64 and $94.45 over the past year. Currently, Wall Street analysts expect the stock to reach $91 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $90.83 at the most recent close of the market. An investor can expect a potential return of 0.19% based on the average SO price forecast.
Analyzing the SO fundamentals
The Southern Company [NYSE:SO] reported sales of 27.85B for trailing twelve months, representing a surge of 16.99%. Gross Profit Margin for this corporation currently stands at 0.52% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.2%, and Net Profit Margin reading is 0.17%. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.07.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
It’s worth pointing out that Southern Company [NYSE:SO]’s Current Ratio is 0.86. Further, the Quick Ratio stands at 0.64. Considering the valuation of this stock, the price to sales ratio is 3.58, the price to book ratio is 2.95 and price to earnings (TTM) ratio is 21.78.
Transactions by insiders
Recent insider trading involved Connally Stan W, EVP & COO, that happened on Mar 31 ’25 when 12500.0 shares were sold. Officer, Connally Stan W completed a deal on Mar 31 ’25 to buy 12500.0 shares. Meanwhile, Chairman, President & CEO, GPC Greene Kimberly S, sold 32190.0 shares on Mar 10 ’25.
