It’s still a bull thesis, just subverted: Zebra Technologies Corp (ZBRA)

At the time of writing, Zebra Technologies Corp [ZBRA] stock is trading at $300.11, up 12.52%. An important factor to consider is whether the stock is rising or falling in short-term value. The ZBRA shares have gain 19.71% over the last week, with a monthly amount glided 34.36%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Zebra Technologies Corp [NASDAQ: ZBRA] stock has seen the most recent analyst activity on January 14, 2025, when Citigroup initiated its Neutral rating and assigned the stock a price target of $430. Previously, Morgan Stanley upgraded its rating to Equal-Weight on December 02, 2024, and elevated its price target to $400. On July 23, 2024, Vertical Research initiated with a Buy rating and assigned a price target of $375 on the stock. Exane BNP Paribas upgraded its rating to a Neutral but stick to its price target of $305 on June 13, 2024. Wolfe Research upgraded its rating to a Outperform but $337 remained the price target by the analyst firm on April 08, 2024. Barclays started tracking with a Equal Weight rating for this stock on April 02, 2024, and assigned it a price target of $292. In a note dated March 14, 2024, Truist initiated an Hold rating and provided a target price of $300 on this stock.

For the past year, the stock price of Zebra Technologies Corp fluctuated between $205.73 and $427.76. Currently, Wall Street analysts expect the stock to reach $402.5 within the next 12 months. Zebra Technologies Corp [NASDAQ: ZBRA] shares were valued at $300.11 at the most recent close of the market. An investor can expect a potential return of 34.12% based on the average ZBRA price forecast.

Analyzing the ZBRA fundamentals

According to Zebra Technologies Corp [NASDAQ:ZBRA], the company’s sales were 5.09B for trailing twelve months, which represents an 10.65% jump. Gross Profit Margin for this corporation currently stands at 0.48% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.16 and Total Capital is 0.12. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.65.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 292.42 points at the first support level, and at 284.74 for the second support level. However, for the 1st resistance point, the stock is sitting at 305.29, and for the 2nd resistance point, it is at 310.48.

Ratios To Look Out For

It is important to note that Zebra Technologies Corp [NASDAQ:ZBRA] has a current ratio of 1.45. On the other hand, the Quick Ratio is 1.02, and the Cash Ratio is 0.56. Considering the valuation of this stock, the price to sales ratio is 3.00, the price to book ratio is 4.23 and price to earnings (TTM) ratio is 28.37.

Transactions by insiders

Recent insider trading involved GUSTAFSSON ANDERS, Director, that happened on Feb 25 ’25 when 2727.0 shares were purchased. Director, GUSTAFSSON ANDERS completed a deal on Feb 24 ’25 to buy 500.0 shares. Meanwhile, Chief Accounting Officer O’Sullivan Colleen M sold 190.0 shares on Nov 25 ’24.

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