At the time of writing, Southern Company [SO] stock is trading at $90.47, down -0.60%. An important factor to consider is whether the stock is rising or falling in short-term value. The SO shares have gain 3.04% over the last week, with a monthly amount glided 0.27%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on April 08, 2025, when JP Morgan upgraded its rating to a Neutral but kept the price target unchanged to $94 for it. Previously, Guggenheim downgraded its rating to Neutral on January 23, 2025. On September 20, 2024, Jefferies initiated with a Hold rating and assigned a price target of $94 on the stock. Mizuho downgraded its rating to a Neutral but stick to its price target of $90 on September 16, 2024. Wolfe Research downgraded its rating to a Peer Perform. UBS downgraded its rating to Neutral for this stock on April 04, 2024. In a note dated January 11, 2024, BMO Capital Markets upgraded an Outperform rating on this stock and boosted its target price from $72 to $77.
For the past year, the stock price of Southern Company fluctuated between $67.53 and $94.45. Currently, Wall Street analysts expect the stock to reach $91 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $90.47 at the most recent close of the market. An investor can expect a potential return of 0.59% based on the average SO price forecast.
Analyzing the SO fundamentals
According to Southern Company [NYSE:SO], the company’s sales were 26.72B for trailing twelve months, which represents an 4.90% jump. Gross Profit Margin for this corporation currently stands at 0.41% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.2%, and Net Profit Margin reading is 0.16%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.13 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.0.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 89.85 points at the first support level, and at 89.24 for the second support level. However, for the 1st resistance point, the stock is sitting at 91.49, and for the 2nd resistance point, it is at 92.52.
Ratios To Look Out For
It is important to note that Southern Company [NYSE:SO] has a current ratio of 0.67. On the other hand, the Quick Ratio is 0.46, and the Cash Ratio is 0.07. Considering the valuation of this stock, the price to sales ratio is 3.71, the price to book ratio is 2.99 and price to earnings (TTM) ratio is 22.68.
Transactions by insiders
Recent insider trading involved Connally Stan W, EVP & COO, that happened on Mar 31 ’25 when 12500.0 shares were sold. Officer, Connally Stan W completed a deal on Mar 31 ’25 to buy 12500.0 shares. Meanwhile, Chairman, President & CEO, GPC Greene Kimberly S, sold 32190.0 shares on Mar 10 ’25.
