Are Kroger Co (KR) stocks a prudent buy?

Kroger Co [KR] stock is trading at $69.01, up 1.28%. An important factor to consider is whether the stock is rising or falling in short-term value. The KR shares have gain 4.83% over the last week, with a monthly amount glided 4.58%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Kroger Co [NYSE: KR] stock has seen the most recent analyst activity on April 01, 2025, when Melius downgraded its rating to a Sell but kept the price target unchanged to $58 for it. Jefferies upgraded its rating to a Buy and increased its price target to $73 on December 03, 2024. BMO Capital Markets downgraded its rating to a Market Perform but $60 remained the price target by the analyst firm on December 03, 2024. Telsey Advisory Group reiterated a Outperform rating for this stock on November 27, 2024, and upped its price target to $65. In a note dated October 18, 2024, Exane BNP Paribas initiated an Neutral rating and provided a target price of $56 on this stock.

Kroger Co [KR] stock has fluctuated between $49.04 and $71.93 over the past year. Currently, Wall Street analysts expect the stock to reach $68 within the next 12 months. Kroger Co [NYSE: KR] shares were valued at $69.01 at the most recent close of the market. An investor can expect a potential drop of -1.46% based on the average KR price forecast.

Analyzing the KR fundamentals

Kroger Co [NYSE:KR] reported sales of 147.12B for the trailing twelve months, which represents a drop of -7.44%. Gross Profit Margin for this corporation currently stands at 0.22% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.02%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.23 and Total Capital is 0.11. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of3.03.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 68.35 points at the first support level, and at 67.70 for the second support level. However, for the 1st resistance point, the stock is sitting at 69.64, and for the 2nd resistance point, it is at 70.28.

Ratios To Look Out For

For context, Kroger Co’s Current Ratio is 0.96. On the other hand, the Quick Ratio is 0.52, and the Cash Ratio is 0.01. Considering the valuation of this stock, the price to sales ratio is 0.31, the price to book ratio is 5.50 and price to earnings (TTM) ratio is 18.77.

Transactions by insiders

Recent insider trading involved Wheatley Christine S, Executive Vice President, that happened on Apr 04 ’25 when 30000.0 shares were sold. Vice President and Treasurer, FIKE CARIN L completed a deal on Apr 03 ’25 to sell 5541.0 shares. Meanwhile, Former Officer & Director MCMULLEN W RODNEY bought 0.28 million shares on Apr 03 ’25.

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