Investors may find better financial performance in Planet Fitness Inc (PLNT)

Planet Fitness Inc [PLNT] stock is trading at $92.30, down -0.36%. An important factor to consider is whether the stock is rising or falling in short-term value. The PLNT shares have lost -4.46% over the last week, with a monthly amount drifted -5.15%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Planet Fitness Inc [NYSE: PLNT] stock has seen the most recent analyst activity on March 13, 2025, when Canaccord Genuity initiated its Buy rating and assigned the stock a price target of $120. Previously, Macquarie downgraded its rating to Neutral on November 08, 2024, and elevated its price target to $99. On September 27, 2024, Deutsche Bank initiated with a Hold rating and assigned a price target of $71 on the stock. Exane BNP Paribas upgraded its rating to a Outperform but stick to its price target of $97 on September 05, 2024. TD Cowen upgraded its rating to a Buy and raised its price target to $92 on June 24, 2024. Jefferies upgraded its rating to Buy for this stock on June 10, 2024, and upped its price target to $100. In a note dated May 10, 2024, Stifel downgraded an Hold rating on this stock and revised its target price from $80 to $70.

Planet Fitness Inc [PLNT] stock has fluctuated between $57.64 and $110.00 over the past year. Currently, Wall Street analysts expect the stock to reach $87.33 within the next 12 months. Planet Fitness Inc [NYSE: PLNT] shares were valued at $92.30 at the most recent close of the market. An investor can expect a potential drop of -5.38% based on the average PLNT price forecast.

Analyzing the PLNT fundamentals

Planet Fitness Inc [NYSE:PLNT] reported sales of 1.18B for the trailing twelve months, which represents a growth of 19.42%. Gross Profit Margin for this corporation currently stands at 0.61% with Operating Profit Margin at 0.27%, Pretax Profit Margin comes in at 0.21%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is -0.77 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -1.99.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 88.15 points at the first support level, and at 84.00 for the second support level. However, for the 1st resistance point, the stock is sitting at 96.02, and for the 2nd resistance point, it is at 99.74.

Ratios To Look Out For

For context, Planet Fitness Inc’s Current Ratio is 2.08. On the other hand, the Quick Ratio is 2.06, and the Cash Ratio is 1.04. Considering the valuation of this stock, the price to sales ratio is 6.59 and price to earnings (TTM) ratio is 46.01.

Transactions by insiders

Recent insider trading involved DUNAWAY CAMBRIA W, Director, that happened on Mar 10 ’25 when 3000.0 shares were sold. Board Member, Cambria Dunaway completed a deal on Mar 10 ’25 to buy 3000.0 shares. Meanwhile, Div. President, U.S. Franchise Bode William sold 4641.0 shares on Dec 05 ’24.

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