What is the stock price trajectory of Kroger Co (KR)?

At the time of writing, Kroger Co [KR] stock is trading at $67.18, down -5.03%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The KR shares have gain 0.69% over the last week, with a monthly amount glided 5.33%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Kroger Co [NYSE: KR] stock has seen the most recent analyst activity on April 01, 2025, when Melius downgraded its rating to a Sell but kept the price target unchanged to $58 for it. Jefferies upgraded its rating to a Buy and increased its price target to $73 on December 03, 2024. BMO Capital Markets downgraded its rating to a Market Perform but $60 remained the price target by the analyst firm on December 03, 2024. Telsey Advisory Group reiterated a Outperform rating for this stock on November 27, 2024, and upped its price target to $65. In a note dated October 18, 2024, Exane BNP Paribas initiated an Neutral rating and provided a target price of $56 on this stock.

For the past year, the stock price of Kroger Co fluctuated between $49.04 and $70.95. Currently, Wall Street analysts expect the stock to reach $65.5 within the next 12 months. Kroger Co [NYSE: KR] shares were valued at $67.18 at the most recent close of the market. An investor can expect a potential drop of -2.5% based on the average KR price forecast.

Analyzing the KR fundamentals

According to Kroger Co [NYSE:KR], the company’s sales were 147.12B for trailing twelve months, which represents an -7.44% plunge. Gross Profit Margin for this corporation currently stands at 0.22% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.02%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.23 and Total Capital is 0.11. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of3.03.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 65.46 points at the first support level, and at 63.75 for the second support level. However, for the 1st resistance point, the stock is sitting at 70.41, and for the 2nd resistance point, it is at 73.65.

Ratios To Look Out For

It is important to note that Kroger Co [NYSE:KR] has a current ratio of 0.96. Also, the Quick Ratio is 0.52, while the Cash Ratio stands at 0.01. Considering the valuation of this stock, the price to sales ratio is 0.30, the price to book ratio is 5.35 and price to earnings (TTM) ratio is 18.27.

Transactions by insiders

Recent insider trading involved FIKE CARIN L, Vice President and Treasurer, that happened on Apr 03 ’25 when 5541.0 shares were sold. Former Officer & Director, MCMULLEN W RODNEY completed a deal on Apr 03 ’25 to buy 0.28 million shares. Meanwhile, Former Officer & Director MCMULLEN W RODNEY bought 91400.0 shares on Apr 02 ’25.

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