Herc Holdings Inc (HRI) Stock Down -0.44%: Is It a Good Investment?

Herc Holdings Inc [HRI] stock is trading at $138.93, down -0.44%. An important factor to consider is whether the stock is rising or falling in short-term value. The HRI shares have gain 2.45% over the last week, with a monthly amount drifted -4.21%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Herc Holdings Inc [NYSE: HRI] stock has seen the most recent analyst activity on March 24, 2025, when Citigroup initiated its Buy rating and assigned the stock a price target of $165. Previously, JP Morgan started tracking the stock with Neutral rating on June 07, 2024, and set its price target to $155. On December 04, 2023, downgrade downgraded it’s rating to Sector Weight. BofA Securities downgraded its rating to a Underperform and decreased its price target to $140 on July 21, 2023. Wells Fargo initiated its recommendation with a Overweight and recommended $205 as its price target on March 11, 2022. Northcoast upgraded its rating to Buy for this stock on January 21, 2022, but kept the price target unchanged to $205. In a note dated December 21, 2021, Robert W. Baird downgraded an Neutral rating on this stock and revised its target price from $222 to $161.

Herc Holdings Inc [HRI] stock has fluctuated between $119.60 and $246.88 over the past year. Currently, Wall Street analysts expect the stock to reach $208.5 within the next 12 months. Herc Holdings Inc [NYSE: HRI] shares were valued at $138.93 at the most recent close of the market. An investor can expect a potential return of 50.08% based on the average HRI price forecast.

Analyzing the HRI fundamentals

Herc Holdings Inc [NYSE:HRI] reported sales of 3.57B for the trailing twelve months, which represents a growth of 14.30%. Gross Profit Margin for this corporation currently stands at 0.33% with Operating Profit Margin at 0.17%, Pretax Profit Margin comes in at 0.09%, and Net Profit Margin reading is 0.06%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.15 and Total Capital is 0.08. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.6.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 136.62 points at the first support level, and at 134.31 for the second support level. However, for the 1st resistance point, the stock is sitting at 140.13, and for the 2nd resistance point, it is at 141.33.

Ratios To Look Out For

For context, Herc Holdings Inc’s Current Ratio is 1.38. On the other hand, the Quick Ratio is 1.38, and the Cash Ratio is 0.15. Considering the valuation of this stock, the price to sales ratio is 1.11, the price to book ratio is 2.83 and price to earnings (TTM) ratio is 18.76.

Transactions by insiders

Recent insider trading involved Peres Tamir, Officer, that happened on Nov 25 ’24 when 4026.0 shares were purchased. President & CEO, Silber Lawrence Harris completed a deal on Nov 06 ’24 to sell 45816.0 shares. Meanwhile, Officer Silber Lawrence Harris bought 45816.0 shares on Nov 06 ’24.

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