The Short-term Rise and Fall of Ulta Beauty Inc (ULTA) Stock

Ulta Beauty Inc [ULTA] stock is trading at $370.75, up 1.25%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The ULTA shares have gain 7.83% over the last week, with a monthly amount glided 1.89%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Ulta Beauty Inc [NASDAQ: ULTA] stock has seen the most recent analyst activity on March 14, 2025, when Telsey Advisory Group reiterated its Outperform rating and also revised its price target to $460 from $500. Previously, Morgan Stanley upgraded its rating to Overweight on January 21, 2025, and elevated its price target to $500. On January 07, 2025, upgrade upgraded it’s rating to Neutral. Telsey Advisory Group reiterated its Outperform rating and increased its price target to $500 on December 06, 2024. William Blair downgraded its rating to a Mkt Perform. TD Cowen downgraded its rating to Hold for this stock on September 23, 2024. In a note dated September 10, 2024, B. Riley Securities initiated an Sell rating and provided a target price of $300 on this stock.

Ulta Beauty Inc [ULTA] stock has fluctuated between $309.01 and $529.67 over the past year. Currently, Wall Street analysts expect the stock to reach $442.25 within the next 12 months. Ulta Beauty Inc [NASDAQ: ULTA] shares were valued at $370.75 at the most recent close of the market. An investor can expect a potential return of 19.29% based on the average ULTA price forecast.

Analyzing the ULTA fundamentals

Ulta Beauty Inc [NASDAQ:ULTA] reported sales of 11.30B for the trailing twelve months, which represents a drop of -1.88%. Gross Profit Margin for this corporation currently stands at 0.39% with Operating Profit Margin at 0.14%, Pretax Profit Margin comes in at 0.14%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.2, Equity is 0.51 and Total Capital is 0.37. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.77.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 367.06 points at the first support level, and at 363.37 for the second support level. However, for the 1st resistance point, the stock is sitting at 373.98, and for the 2nd resistance point, it is at 377.21.

Ratios To Look Out For

For context, Ulta Beauty Inc’s Current Ratio is 1.70. In addition, the Quick Ratio stands at 0.60 and the Cash Ratio stands at 0.4. Considering the valuation of this stock, the price to sales ratio is 1.52, the price to book ratio is 7.41 and price to earnings (TTM) ratio is 14.61.

Transactions by insiders

Recent insider trading involved Steelman Kecia, President and CEO, that happened on Mar 20 ’25 when 1440.0 shares were purchased. Director, Halligan Catherine Ann completed a deal on Jul 02 ’24 to sell 100.0 shares. Meanwhile, GC, Chief Risk & Compl. Ofc. Caro Jodi J sold 650.0 shares on Jun 25 ’24.

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