Understanding Roku Inc (ROKU)’s Gross Margin and Net Margin Figures

A share price of Roku Inc [ROKU] is currently trading at $81.23, up 3.76%. An important factor to consider is whether the stock is rising or falling in short-term value. The ROKU shares have gain 16.63% over the last week, with a monthly amount drifted -8.59%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on March 04, 2025, when MoffettNathanson upgraded its rating to a Neutral but kept the price target unchanged to $70 for it. Previously, Jefferies upgraded its rating to Hold on February 20, 2025, and elevated its price target to $100. On February 14, 2025, upgrade upgraded it’s rating to Overweight and revised its price target to $129 on the stock. Pivotal Research Group upgraded its rating to a Buy and increased its price target to $125 on February 14, 2025. JMP Securities initiated its recommendation with a Mkt Outperform and recommended $95 as its price target on January 21, 2025. MoffettNathanson downgraded its rating to Sell for this stock on January 10, 2025, but kept the price target unchanged to $55. In a note dated November 22, 2024, UBS initiated an Neutral rating and provided a target price of $73 on this stock.

Roku Inc experienced fluctuations in its stock price throughout the past year between $48.33 and $104.96. Currently, Wall Street analysts expect the stock to reach $77.64 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $81.23 at the most recent close of the market. An investor can expect a potential drop of -4.42% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

Trailing Twelve Months sales for Roku Inc [NASDAQ:ROKU] were 4.11B which represents 22.00% growth. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.05%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.03, Equity is -0.05 and Total Capital is -0.07. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.21.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 79.86 points at the first support level, and at 78.48 for the second support level. However, for the 1st resistance point, the stock is sitting at 82.10, and for the 2nd resistance point, it is at 82.96.

Ratios To Look Out For

To put it in perspective, the Current Ratio for Roku Inc [NASDAQ:ROKU] is 2.61. On the other hand, the Quick Ratio is 2.49, and the Cash Ratio is 1.75. Considering the valuation of this stock, the price to sales ratio is 2.88, the price to book ratio is 4.75.

Transactions by insiders

Recent insider trading involved Wood Anthony J., CEO and Chairman BOD, that happened on Mar 21 ’25 when 20400.0 shares were sold. CEO and Chairman BOD, Wood Anthony J. completed a deal on Mar 20 ’25 to sell 4600.0 shares. Meanwhile, CFO Jedda Dan sold 1000.0 shares on Mar 20 ’25.

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