Recent Performance of Roku Inc (ROKU) Stock: A Closer Look

Roku Inc [ROKU] stock is trading at $73.82, up 2.33%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The ROKU shares have gain 9.15% over the last week, with a monthly amount drifted -20.12%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on March 04, 2025, when MoffettNathanson upgraded its rating to a Neutral but kept the price target unchanged to $70 for it. Previously, Jefferies upgraded its rating to Hold on February 20, 2025, and elevated its price target to $100. On February 14, 2025, upgrade upgraded it’s rating to Overweight and revised its price target to $129 on the stock. Pivotal Research Group upgraded its rating to a Buy and increased its price target to $125 on February 14, 2025. JMP Securities initiated its recommendation with a Mkt Outperform and recommended $95 as its price target on January 21, 2025. MoffettNathanson downgraded its rating to Sell for this stock on January 10, 2025, but kept the price target unchanged to $55. In a note dated November 22, 2024, UBS initiated an Neutral rating and provided a target price of $73 on this stock.

Roku Inc [ROKU] stock has fluctuated between $48.33 and $104.96 over the past year. Currently, Wall Street analysts expect the stock to reach $77.64 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $73.82 at the most recent close of the market. An investor can expect a potential return of 5.17% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

Roku Inc [NASDAQ:ROKU] reported sales of 4.11B for the trailing twelve months, which represents a growth of 22.00%. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.05%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.03, Equity is -0.05 and Total Capital is -0.07. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.21.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 71.56 points at the first support level, and at 69.30 for the second support level. However, for the 1st resistance point, the stock is sitting at 75.59, and for the 2nd resistance point, it is at 77.36.

Ratios To Look Out For

For context, Roku Inc’s Current Ratio is 2.61. In addition, the Quick Ratio stands at 2.49 and the Cash Ratio stands at 1.75. Considering the valuation of this stock, the price to sales ratio is 2.62, the price to book ratio is 4.32.

Transactions by insiders

Recent insider trading involved THE WOOD REVOCABLE TRUSTU/A DT, Director, that happened on Mar 20 ’25 when 4600.0 shares were purchased. Officer, DANIEL JEDDA completed a deal on Mar 20 ’25 to buy 1000.0 shares. Meanwhile, VP, Corp Controller & CAO Banks Matthew C. sold 1906.0 shares on Mar 04 ’25.

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