How much can investors make with Discover Financial Services (DFS) stock in the next 12 months?

Discover Financial Services [DFS] stock is trading at $202.10, up 0.57%. An important factor to consider is whether the stock is rising or falling in short-term value. The DFS shares have gain 9.22% over the last week, with a monthly amount glided 16.71%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Discover Financial Services [NYSE: DFS] stock has seen the most recent analyst activity on January 13, 2025, when UBS upgraded its rating to a Buy and also boosted its price target to $239 from $150. Previously, Barclays upgraded its rating to Overweight on January 06, 2025, and elevated its price target to $186. On June 07, 2024, BTIG Research initiated with a Neutral rating. Morgan Stanley upgraded its rating to a Overweight and increased its price target to $133 on February 08, 2024. HSBC Securities downgraded its rating to a Hold and reduced its price target to $107 on January 19, 2024. Deutsche Bank started tracking with a Hold rating for this stock on January 10, 2024, and assigned it a price target of $140. In a note dated January 03, 2024, Piper Sandler upgraded an Overweight rating on this stock and boosted its target price from $104 to $129.

Discover Financial Services [DFS] stock has fluctuated between $99.79 and $204.93 over the past year. Currently, Wall Street analysts expect the stock to reach $187.5 within the next 12 months. Discover Financial Services [NYSE: DFS] shares were valued at $202.10 at the most recent close of the market. An investor can expect a potential drop of -7.22% based on the average DFS price forecast.

Analyzing the DFS fundamentals

Discover Financial Services [NYSE:DFS] reported sales of 23.68B for the trailing twelve months, which represents a growth of 10.63%. Gross Profit Margin for this corporation currently stands at 1.0% with Operating Profit Margin at 0.39%, Pretax Profit Margin comes in at 0.2%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.2 and Total Capital is 0.06. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.05.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 200.34 points at the first support level, and at 198.58 for the second support level. However, for the 1st resistance point, the stock is sitting at 203.46, and for the 2nd resistance point, it is at 204.81.

Ratios To Look Out For

For context, Discover Financial Services’s Current Ratio is 0.93. Considering the valuation of this stock, the price to sales ratio is 2.14, the price to book ratio is 2.83 and price to earnings (TTM) ratio is 12.98.

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