A share price of Purple Innovation Inc [PRPL] is currently trading at $0.95, down -0.16%. An important factor to consider is whether the stock is rising or falling in short-term value. The PRPL shares have gain 10.64% over the last week, with a monthly amount glided 0.91%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Purple Innovation Inc [NASDAQ: PRPL] stock has seen the most recent analyst activity on September 04, 2024, when Wedbush downgraded its rating to a Neutral and also revised its price target to $1.10 from $1.75. Previously, ROTH MKM upgraded its rating to Buy on March 13, 2024, and elevated its price target to $2.50. On November 10, 2022, upgrade upgraded it’s rating to Buy and revised its price target to $6 on the stock. UBS reiterated its Neutral rating and decreased its price target to $6.50 on March 02, 2022. Truist reiterated its recommendation of a Hold and reduced its price target to $5 on March 02, 2022. KeyBanc Capital Markets reiterated a Overweight rating for this stock on March 02, 2022, and downed its price target to $16. In a note dated March 02, 2022, BofA Securities reiterated an Underperform rating on this stock and revised its target price from $5.50 to $4.50.
Purple Innovation Inc experienced fluctuations in its stock price throughout the past year between $0.69 and $2.33. Currently, Wall Street analysts expect the stock to reach $1.3 within the next 12 months. Purple Innovation Inc [NASDAQ: PRPL] shares were valued at $0.95 at the most recent close of the market. An investor can expect a potential return of 36.84% based on the average PRPL price forecast.
Analyzing the PRPL fundamentals
Trailing Twelve Months sales for Purple Innovation Inc [NASDAQ:PRPL] were 504.84M which represents -15.28% decline. Gross Profit Margin for this corporation currently stands at 0.35% with Operating Profit Margin at -0.2%, Pretax Profit Margin comes in at -0.21%, and Net Profit Margin reading is -0.21%. To continue investigating profitability, this company’s Return on Assets is posted at -0.35, Equity is -1.57 and Total Capital is -0.47. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 5.46.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 0.9135 points at the first support level, and at 0.8784 for the second support level. However, for the 1st resistance point, the stock is sitting at 0.9818, and for the 2nd resistance point, it is at 1.0150.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Purple Innovation Inc [NASDAQ:PRPL] is 1.30. On the other hand, the Quick Ratio is 0.67, and the Cash Ratio is 0.25. Considering the valuation of this stock, the price to sales ratio is 0.20, the price to book ratio is 3.65.
Transactions by insiders
Recent insider trading involved DeMartini Robert, Chief Executive Officer, that happened on Jun 28 ’24 when 0.14 million shares were purchased. Chief Executive Officer, DeMartini Robert completed a deal on Jun 26 ’24 to buy 51061.0 shares. Meanwhile, Chief Executive Officer DeMartini Robert bought 10105.0 shares on Jun 27 ’24.
