Growth and Margin Analysis of Harley-Davidson, Inc (HOG)’s Recent Quarter Sales

Harley-Davidson, Inc [HOG] stock prices are up 0.47% to $29.64 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The HOG shares have gain 2.60% over the last week, with a monthly amount drifted -9.05%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on December 31, 2024, when Robert W. Baird reiterated its Neutral rating and also revised its price target to $36 from $40. Previously, Robert W. Baird downgraded its rating to Neutral on October 02, 2024, and dropped its price target to $40. DA Davidson upgraded its rating to a Buy and increased its price target to $47 on July 21, 2023. UBS reiterated its recommendation of a Neutral and reduced its price target to $40 on July 13, 2023. In a note dated March 21, 2023, Morgan Stanley upgraded an Overweight rating on this stock but restated the target price of $50.

The stock price of Harley-Davidson, Inc [HOG] has been fluctuating between $27.37 and $44.16 over the past year. Currently, Wall Street analysts expect the stock to reach $40.33 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $29.64 at the most recent close of the market. An investor can expect a potential return of 36.07% based on the average HOG price forecast.

Analyzing the HOG fundamentals

The Harley-Davidson, Inc [NYSE:HOG] reported sales of 5.55B for trailing twelve months, representing a drop of -25.72%. Gross Profit Margin for this corporation currently stands at 0.31% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.12%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.18 and Total Capital is 0.07. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.29.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 29.22 points at the first support level, and at 28.79 for the second support level. However, for the 1st resistance point, the stock is sitting at 29.91, and for the 2nd resistance point, it is at 30.17.

Ratios To Look Out For

It’s worth pointing out that Harley-Davidson, Inc [NYSE:HOG]’s Current Ratio is 1.41. On the other hand, the Quick Ratio is 1.25, and the Cash Ratio is 0.54. Considering the valuation of this stock, the price to sales ratio is 0.68, the price to book ratio is 1.10 and price to earnings (TTM) ratio is 6.68.

Transactions by insiders

Recent insider trading involved Sylvester Maryrose, Director, that happened on Oct 30 ’24 when 4278.0 shares were sold. Director, Sylvester Maryrose completed a deal on Oct 30 ’24 to buy 4278.0 shares.

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