Purple Innovation Inc [PRPL] stock is trading at $0.89, up 3.60%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The PRPL shares have gain 16.04% over the last week, with a monthly amount drifted -12.06%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Purple Innovation Inc [NASDAQ: PRPL] stock has seen the most recent analyst activity on September 04, 2024, when Wedbush downgraded its rating to a Neutral and also revised its price target to $1.10 from $1.75. Previously, ROTH MKM upgraded its rating to Buy on March 13, 2024, and elevated its price target to $2.50. On November 10, 2022, upgrade upgraded it’s rating to Buy and revised its price target to $6 on the stock. UBS reiterated its Neutral rating and decreased its price target to $6.50 on March 02, 2022. Truist reiterated its recommendation of a Hold and reduced its price target to $5 on March 02, 2022. KeyBanc Capital Markets reiterated a Overweight rating for this stock on March 02, 2022, and downed its price target to $16. In a note dated March 02, 2022, BofA Securities reiterated an Underperform rating on this stock and revised its target price from $5.50 to $4.50.
Purple Innovation Inc [PRPL] stock has fluctuated between $0.69 and $2.33 over the past year. Currently, Wall Street analysts expect the stock to reach $1.3 within the next 12 months. Purple Innovation Inc [NASDAQ: PRPL] shares were valued at $0.89 at the most recent close of the market. An investor can expect a potential return of 46.07% based on the average PRPL price forecast.
Analyzing the PRPL fundamentals
Purple Innovation Inc [NASDAQ:PRPL] reported sales of 504.84M for the trailing twelve months, which represents a drop of -15.28%. Gross Profit Margin for this corporation currently stands at 0.35% with Operating Profit Margin at -0.2%, Pretax Profit Margin comes in at -0.21%, and Net Profit Margin reading is -0.21%. To continue investigating profitability, this company’s Return on Assets is posted at -0.35, Equity is -1.57 and Total Capital is -0.47. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.39.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 0.8268 points at the first support level, and at 0.7653 for the second support level. However, for the 1st resistance point, the stock is sitting at 0.9261, and for the 2nd resistance point, it is at 0.9639.
Ratios To Look Out For
For context, Purple Innovation Inc’s Current Ratio is 1.30. Further, the Quick Ratio stands at 0.67, while the Cash Ratio is 0.25. Considering the valuation of this stock, the price to sales ratio is 0.19, the price to book ratio is 3.41.
Transactions by insiders
Recent insider trading involved DeMartini Robert, Chief Executive Officer, that happened on Jun 28 ’24 when 0.14 million shares were purchased. Chief Executive Officer, DeMartini Robert completed a deal on Jun 26 ’24 to buy 51061.0 shares. Meanwhile, Chief Executive Officer DeMartini Robert bought 10105.0 shares on Jun 27 ’24.
